Jurnal Manajemen FE-UB
Vol. 9 No. 2 (2021): Jurnal Manajemen FE-UB

Pengaruh Kualitas Produk Tabungan dan Kualitas Pelayanan Terhadap Kepuasan Nasabah, Berdampak Pada Loyalitas Nasabah Tabungan Tanda 360 Bank OCBC NISP

Laili Septiana (Unknown)
Cicih Ratnasih (Unknown)

Article Info

Publish Date
06 Apr 2022

Abstract

The data used in this study are primary data taken from the results of questionnaireresponses by customers of Bank OCBC NISP Cab Plaza Jababeka Cikarang. The data processingmethod uses the path analysis method with the help of the SPSS version 20 analysis tool.Statistical testing in this study uses the goodness of fit test.The results show that product quality and service quality have a positive influence directlyor indirectly through customer satisfaction which has an impact on customer loyalty.Keywords: Product Quality, Service Quality, Customer Satisfaction, Customer Loyalty.

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Journal Info
Jurnal Manajemen FE-UB
Website

Abbrev

manajemen

Publisher

Universitas Borobudur

Subject

Decision Sciences, Operations Research & Management Other

Description

Jurnal Manajemen FE-UB is a journal published by the Faculty of Economics, Universitas Borobudur. This journal aims to publish scientific publications that focus on management-related topics: Marketing, Green Management Finance and Banking, Strategic Management, Operation Management, Human Resource ...