Public Studies and Business Administration Journal
Vol. 2 No. 2 (2025): Public Studies and Business Administration Journal (PUSBA)

BEHAVIORAL PUBLIC ADMINISTRATION: NUDGING FOR BETTER COMPLIANCE IN TAX AND REGULATORY SYSTEMS

Wiszda Asma (ASMI Citra Nusantara Banjarmasin, South Kalimantan, Indonesia)
Laili Witriana (ASMI Citra Nusantara Banjarmasin, South Kalimantan, Indonesia)



Article Info

Publish Date
11 Jun 2025

Abstract

This study reviews the effectiveness of interventions compared to traditional sanctions in improving tax and regulatory compliance, highlighting the challenges tax gap in Indonesia. ModeldeterrenceTraditional methods, while effective in the short term, carry high costs and have the potential to erode trust. In contrast,behavioral public administration with nudge(simplification of procedures, reminders, social norms) have been shown to be more cost-effective and effective in encouraging voluntary compliance, especially in environments with high public trust.However, the effectiveness, limited by low tax morale, decay effects, and the cultural-institutional context. Traditional sanctions remain important for serious offenders, but can damage long-term trust. Academically, this study enriches the public administration literature by emphasizing behavioral insights, bridging deterrence theorywith a behavioral perspective.Policy implications include a shift to behavioral informed regulation, contextual design, and hybrid models (nudge+ sanctions) for optimal balance. Leveraging digital technology is also crucial for efficiency. In conclusion, a hybrid approach is the optimal strategy for sustainable compliance.

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Journal Info

Abbrev

pusba

Publisher

Subject

Arts Languange, Linguistic, Communication & Media Social Sciences Other

Description

publish original articles in the form of a unique new knowledge in the fields of public administration and business administration. This journal opens opportunities for the publication of the existence and research sharing and sustainable efforts development in public and business administration ...