<![CDATA[This study aims to analyze the strategies for planning, implementing, evaluating, and following up on Guidance and Counseling (BK) services in strengthening student character at SMP Negeri 2 Warungkondang and SMP Negeri 1 Gekbrong. The study uses a qualitative approach with a case study design, involving BK teachers, principals, homeroom teachers, and students as participants. Data were collected through in-depth interviews, participatory observation, and documentation study, and analyzed using Miles and Huberman's interactive model. Data validity was ensured through triangulation of sources and methods. The results showed that comprehensive CB services designed based on student needs through the PDCA (Plan–Do–Check–Act) cycle were able to improve student character indicators, such as discipline, responsibility, honesty, and empathy. These findings are in line with Kohlberg's moral development theory, Maslow's hierarchy of needs, Lickona's character education principles, and Santrock's educational psychology perspective, which emphasizes the importance of meaningful experiences, social interaction, and reflection in character formation. This study also fills a gap in previous literature, which was still partial, by examining in depth the strategies and practices of implementing counseling services from the planning stage to follow-up. In conclusion, adaptive, collaborative, and contextual counseling services can produce tangible positive changes in student behavior, while contributing to the development of a more structured and effective character education model.]]>
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