<![CDATA[The low level of numeracy competence among primary school students, particularly in understanding and applying mathematical concepts in everyday life, poses a challenge to improving the quality of basic education. Conventional and abstract learning methods make it difficult for students to relate mathematical concepts to real-life contexts, resulting in low motivation and poor learning outcomes. This study aims to formulate and analyse effective mathematics learning strategies to improve the numeracy skills of students at Budibakti State Elementary School in Cianjur Regency. The study uses a qualitative approach with a case study design. Data were obtained through observation, in-depth interviews, and documentation, and analysed using triangulation and content analysis. The results show that the application of innovative and contextual learning strategies such as problem-based learning, differentiated learning, the use of interactive media, and integrated formative assessment of numeracy can increase students' activity, motivation, and ability to connect mathematical concepts with real-life situations. The conclusion of the study confirms that innovative, interactive, and applicable mathematics learning strategies have a positive effect on improving students' numeracy competencies and support the implementation of the Merdeka Belajar (Freedom of Learning) policy and Minimum Competency Assessment (AKM).]]>
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