JURNAL MANAJEMEN (EDISI ELEKTRONIK)
Vol. 17 (2026): Special Issue 2: Call for Paper International E-Conference Management & Small Medium

An Analysis of the Determinants Influencing the Interest of the Muslim Community in Electric Bus Services in Medan City

Indah Wahyu Prastiwi (Universitas Islam Negeri Sumatera Utara)
Muhammad Yafiz (Universitas Islam Negeri Sumatera Utara)
Juliana Nasution (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
16 Apr 2026

Abstract

This investigation elucidates the determinants underpinning the Muslim demographic in Medan City's disposition toward electric bus patronage. Targeted owing to numerical hegemony and alignment with Islamic maslahah paradigms poised to foment sustainable transport ethos amid 2024's subsidized MASTRAN rollout, which evinces tepid uptake despite compliant amenities. Quantitative causal-associative scaffold deployed Likert-scale elicitation (N=100, Slovin-calibrated) and SPSS-orchestrated multivariate regression. Corroborative yields affirm economic, service, and maslahah covariates' salubrious, statistically cogent impress on adoption vector, discretely and conjointly, service paramount. Adjusted R² = 0.578 explicates 57.8% variance, extraneous residuum unaccounted. Corollary imperatives prescribe multifaceted policy praxis, interweaving pecuniary, infrastructural, and axiological strata to catalyze verdant mobility assimilation.

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Journal Info

Abbrev

manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen fokus pada penelitian dan artikel yang bertemakan manajemen dengan sub pembahasan: manajemen SDM, manajemen pemasaran, manajemen keuangan, manajemen syariah, manajemen rumah sakit dan manajemen bisnis serta manajemen strategik ...