Advanced Qualitative Research (AQR)
Vol. 2 No. 1 (2024): Advanced Qualitative Research

A Qualitative Exploration of Millennial Motivation in Community-Engaged Lifestyle Change Activities with #SalingSilang

Mirana Hanathasia (Bakrie University)
Annisa Fitriana Lestari (Bakrie University)
Ken Ayuthaya Purnama (Bakrie University)
Adelia Putri Maharani (Bakrie University)



Article Info

Publish Date
28 Feb 2024

Abstract

Participation in the community is key to motivating lifestyle changes in adolescents. Some narrative personal essays show that adolescents have great motivation to commit to specific issues, being part of the community and achieving their goals, and desire meaningful collaboration. #SalingSilang is one of Lyfe With Less’s campaigns in Indonesia to support minimalism lifestyle changes and promote inspiration, motivation, and knowledge for the community. #SalingSilang is a campaign to exchange or give free decluttered items to other participants. However, the decision to change lifestyle and interact with individuals from different backgrounds is not easy. With the #SalingSilang campaign, the authors explore the motives of members and their forms of involvement in the community. We conducted an in-depth interview to collect the main data and used semi-structured interviews with guides from Maslow’s Motivation Theory and the CDC’s nine principles of community engagement. Inductive open coding in thematic analysis was used for data analysis. For validity testing, this research used data source triangulation by not only interviewing four different members but also the founder of Lyfe With Less. It has been shown that community members are encouraged by various motivations, such as: increasing opportunities to expand relationships and developing their ideas about situations and conditions related to issues. The results also show that the dominant need is self-actualization needs. Four main themes emerged related to community engagement: self-determination, partnership, collaboration, and capacity development.

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Journal Info

Abbrev

aqr

Publisher

Subject

Social Sciences

Description

A peer-reviewed International journal that promotes a forum to discuss and develops qualitative approach review in management & social science. The journal encourages the application of advanced qualitative in management and social science, including but not limited to human resource management, ...