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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Source: Jurnal Ilmu Komunikasi JURNAL STUDIA KOMUNIKA Journal of Social Entrepreneurship Theory and Practice
Annisa Fitriana Lestari
Universitas Bakrie
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS MANAJEMEN IMPRESI PENGGEMAR K-POP DALAM MEMANIPULASI DIRI DI SOCIAL NETWORK SITE (SNS) Lestari, Annisa Fitriana; Eriyanto, Eriyanto
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1693

Abstract

Various forms of internet products help people to have instant and easy activities, one of them is Social Network Site (SNS). Internet including SNS provides a place for users freedom of expression without having to be bound by rules like in the real world. Instagram as one kind of SNS, provides an opportunity for individuals to create more than one user account. This feature helps user to create an original account (rinsta) and fake account (finsta) that drives self-manipulation. Self-manipulation on real and fake Instagram accounts related to how individuals carry out impression management. Individuals set a good impression on the original account, while showing the true character on the fake account. Self-manipulation on the Internet more affects the psychological state of individuals to emerge different characters in offline, real and fake accounts. This character difference becomes a form of online disinhibition effect. K-Pop fans use variety of media to connect with their idols and fandoms, but they still have a concern of their self-image will be damaged in others people perspectives who are neutral or dislike K-Pop. The advantage of Instagram being able to have more than one account is a way out for K-Pop fans to manipulate themselves. This research was conducted using a qualitative approach with observations on real and fake K-Pop fan accounts, as well as interviews with users. The results of the study show that K-Pop fans use risnta as their front stage and finsta as their background to express their true self.
PARTICIPATORY FANDOM OF ARMY BTS INDONESIA IN THE DIGITAL COMIC ON WEBTOON APPS Irwansyah, Irwansyah; Lestari, Annisa Fitriana
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1872

Abstract

The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of participatory fandom. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online participatory fandom activities, such as digital comics. The features of digital comics are used by fans as a medium for participatory fandom. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do participatory fandom activities. To cite this article (7th APA style): Irwansyah & Lestari, A. F. (2020). Participatory Fandom of Army BTS Indonesia in the Digital Comic on Webtoon Apps. Journal Communication Spectrum, 10(1), 46-57. http://dx.doi.org/10.36782/jcs.v9i1.1872  
LINE WEBTOON SEBAGAI INDUSTRI KOMIK DIGITAL Lestari, Annisa Fitriana; Irwansyah, Irwansyah
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 2 Oktober 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i2.1609

Abstract

Because of internet and smartphones, various industries and their products have changed. Comics as one form of the reading industry also experienced this impact. Conventional comics are changing into digital comics, which can be read via cellphones. One of the digital comic services is LINE Webtoon, which has successfully become a popular comic application in various countries, including Indonesia. The purpose of this study is to provide an overview, deepen and develop the concept of Webtoon, especially LINE Webtoon. This research using qualitative descriptive as method. The results showed that the Webtoon was developed from a conventional form of comics in South Korea called manhwa. Manhwa change into digital because the decline of conventional comic market and technological advancements that developed in South Korea. As an industry, LINE Webtoon expanded its business with presenting paid content, creating advertisements, looking for talented comics, and adapting across media to popular Webtoon works.
Pengaruh Dimensi Kebencian Konsumen Terhadap Citra Merek Starbucks Indonesia Pasca Konflik Israel-Palestina: Indonesia Annisa Fitriana Lestari; Fitriana, Annisa; Hanathasia, Mirana; risna, Erlangga
Jurnal Ilmu Komunikasi Vol 7 No 1 (2024): Studia Komunika: Jurnal Ilmu Komunikasi
Publisher : Pahlawan 12 Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47995/jik.v7i1.230

Abstract

Konflik berkepanjangan antara Israel dan Palestina merupakan konflik yang bisa memberikan dampak bagi beberapa aspek dalam kehidupan. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari dimensi consumer animosity terhadap brand image pada Starbucks Indoensia yang sedang dilanda gelombang kebencian atas dampak konflik Israel-Palestina. Penelitian ini menggunakan teknik kuantitatif untuk mengumpulkan data. Menggunakan kuesioner secara daring melalui Google Form untuk pengumpulan data, menggunakan teknik non-probability sampling dengan jenis accidental sampling untuk mengumpulkan total 389 responden penelitian, serta menggunakan program SPSS 25 dalam pengolahan data. Hasil penelitian menunjukan bahwa dari kelima variabel, hanya variabel economic animosity yang berpengaruh signifikan negatif terhadap brand image pada Starbucks Indonesia. Economic animosity memiliki pengaruh hanya sebesar 2,6%. Hal ini disebabkan karena adanya tekanan sosial untuk membenci, membenci untuk menekan pendapatan, sudah menganggap Starbucks Indonesia menjadi merek yang unggul, dan netralitas dalam menanggapi isu.
Pengaruh Dimensi Kebencian Konsumen Terhadap Citra Merek Starbucks Indonesia Pasca Konflik Israel-Palestina: Indonesia Annisa Fitriana Lestari; Fitriana, Annisa; Hanathasia, Mirana; risna, Erlangga
Jurnal Ilmu Komunikasi Vol 7 No 1 (2024): Studia Komunika: Jurnal Ilmu Komunikasi
Publisher : Pahlawan 12 Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47995/jik.v7i1.230

Abstract

Konflik berkepanjangan antara Israel dan Palestina merupakan konflik yang bisa memberikan dampak bagi beberapa aspek dalam kehidupan. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari dimensi consumer animosity terhadap brand image pada Starbucks Indoensia yang sedang dilanda gelombang kebencian atas dampak konflik Israel-Palestina. Penelitian ini menggunakan teknik kuantitatif untuk mengumpulkan data. Menggunakan kuesioner secara daring melalui Google Form untuk pengumpulan data, menggunakan teknik non-probability sampling dengan jenis accidental sampling untuk mengumpulkan total 389 responden penelitian, serta menggunakan program SPSS 25 dalam pengolahan data. Hasil penelitian menunjukan bahwa dari kelima variabel, hanya variabel economic animosity yang berpengaruh signifikan negatif terhadap brand image pada Starbucks Indonesia. Economic animosity memiliki pengaruh hanya sebesar 2,6%. Hal ini disebabkan karena adanya tekanan sosial untuk membenci, membenci untuk menekan pendapatan, sudah menganggap Starbucks Indonesia menjadi merek yang unggul, dan netralitas dalam menanggapi isu.
Exploring the Underlying Message of Kalbe Farma’s Corporate Social Responsibility (CSR) Strategy: Video Water Supply for Watuagung Hanathasia, Mirana; Noer, M. Kresna; Lestari, Annisa Fitriana
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 1 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i1.2429

Abstract

Watuagung is an area in Indonesia that is experiencing water shortage. The lack of water caused some conflicts in the village. People fought to get clean water. In 2013, a local hero strived for water supply for the village. Moreover, now, water is easy to find in Watuagung village. Therefore, the quality of life of the people is getting better. Because of the water supply, people can harvest plants and earn money. This village achievement occurred with the involvement of Kalbe Farma, Indonesia’s pharmaceutical company, in its CSR program. Furthermore, this CSR journey is described in the short video "Akses Air untuk Watuagung." The purpose of this study is to explore the underlying message of Kalbe Farma’s CSR strategy: A case study of the video "Akses Air untuk Watuagung" from college students’ perceptions. Focus Group Discussion (FGD) conducted to explore the audience’s perceptions of the video. Five students will watch the movie at one time, and questions will be delivered among the participants of the FGD to dig into the audience’s perception. The results revealed five dominant factors in communication CSR: CSR informativeness, personal relevance, self-efficacy, self-promotional message tone, and consistency. Moreover, two factors need to be improved: third-party endorsement and transparency. This research also highlights new factors, such as CSR authenticity, stakeholder involvement, and culture.
Co-Authors Eriyanto, Eriyanto Irwansyah Irwansyah Irwansyah, Irwansyah Mirana Hanathasia Noer, M. Kresna risna, Erlangga