This study aims to analyze the application of Islamic business ethics among cattle traders and its impact on their welfare in Masbagik District, East Lombok Regency. The research method used a qualitative approach with data collection techniques through in-depth interviews, observations, and document studies. The results showed that the implementation of Islamic business ethics principles, such as honesty, justice and social responsibility, had a significant effect on improving the economic and social welfare of the traders. However, there are also some obstacles in its implementation, such as the lack of in-depth understanding of sharia and market pressure. This study provides recommendations for businesses and policy makers to strengthen Islamic financial literacy and encourage ethical business practices to improve people's welfare.
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