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Mahmud Junianto
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International Journal of Advanced Research in Social Studies
Published by Politeknik Negeri Sriwijaya
ISSN : 31246079     EISSN : -     DOI : -
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
International Journal of Advanced Research in Social Studies (IJARRS) is an international peer-reviewed open access journal in the field of social studies and published twice a year (April and October) by Department of Business Administration, Politeknik Negeri Sriwijaya, Indonesia. This journal is devoted to exploring and highlighting the key issues in the areas of Management, Business, Accounting and Linguistics. It serves as a forum and sounding board for reflective-thinking researchers, scientists, practitioners, and others who are passionate about the related field. All articles submitted to this journal can be written in English Language.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 19 Documents
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The Effect of Service Quality on Customer Satisfaction at Mie Celor 26 Ilir H.M Syafei Z Palembang Mifthahul Maula; Esya Alhadi
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17973298

Abstract

This study aims to determine the effect of service quality on consumer satisfaction at Mie Celor 26 Ilir H.M Syafei Z Palembang. The methodology used in this research is descriptive quantitative. The accidental sampling technique was applied. The participants were consumers at the stall by a total of 100 respondents. Based on the t-test, the value of t-count was higher than t-table (3.860 > 1.984). It means that service quality has a significant effect on consumer satisfaction. While in the calculation of the coefficient of determination, the result obtained was 55%. Cornbach's Alpha value on service quality also showed that it was higher than the crisis value, which was 0.902, and then the variable was declared reliable since exceeded 0.600.
The Influence of Economic Incentives, Helping the Company, and Platform Assistance on Tourist Visiting Decision to Jakabaring Sport City R.A Ranti Maharani; Heri Setiawan
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17982985

Abstract

This research aims to find out the effect of economic incentives, helping the company, and platform assistance on the decision to visit Jakabaring Sport City. The participants in this research were one hundred visitors of Jakabaring Sport City. A qualitative-descriptive approach with a questionnaire as the data collection technique was used. Multiple linear regression analysis was then applied to analyze the data. The results showed that economic incentives had a negative effect on the tourist visiting decisions while helping the company and the assistance platform had a positive and significant effect.
The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang Siti Hilmina Mawaddati; Fetty Maretha
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17973079

Abstract

This study tried to analyze the effect of store ambience on the purchase decision of Shelter Cafe visitors in Palembang. By using purposive sampling, thirty visitors became the sample of respondents by filling out the questionnaires. Multiple linear regression analysis was then used to analyze the data. The result showed that store atmosphere had a positive and significant effect on the purchase decision.
Affecting Factors Of Customer Interest in Using Mobile Banking at BNI 46 Musi Branch Palembang Afrizawati; Lidia Desiana; Paisal; Maulidiyah Magfirah
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17973486

Abstract

This research was conducted based on customers' interest in mobile banking which continues to increase, especially during Covid 19 pandemic. The purpose of this research is to find out how each variable of convenience, benefit, and risk either partially or simultaneously affects customers’ interest in using mobile banking. The sample in this research was customers of Bank BNI 46 Musi Palembang. There were 100 people who participated in this research. The research method used multiple linear regression. The data quality test used Validity and Reliability tests. The hypothesis was analyzed using t-test, f-test, and determinant (R2). The results indicated that the variables of convenience, benefits, and risks either partially or simultaneously affect customer interest in using mobile banking. Based on the validity tested obtained the value of Significant (2-tailed) 0.000 is smaller than 0.05, which means it is valid, and r count (person correlation) is greater than r table (0.1966) so that the items or questions were valid. While based on reliability, Cronbach’s Alpha > 0.60 means that the data was reliable. The coefficient of Determination (R2) obtained 0.719 which means that 71.9% of customers’ interest was influenced by convenience, benefits, and risk variables, while the remaining 28.1% was influenced by other variables. And the R-value (correlation coefficient) of 0.848 means that there was a strong relationship between variables.
The Design and Development of M-CLINIC Apps Mobile Applications Habsah Mohamad Sabli; Mohammad Fardillah bin Wahi; Valerie Lungan Andrew Nyipa; Celybia Chu Wei Jyi; Mckoy Akam Anak Fabian Umin
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the Covid-19 epidemic, health facilities were important to students, however, the government hospitals and clinics were located in the city centre away from PMU and UITM Mukah. Added with the movement control order (MCO), only 80% of staff on duty, this makes it students hard to contact the medical officer and fail to get proper treatment. In PMU and UITM students are allowed to return to the campus with some restrictions and procedures to follow. Hence the purpose of the innovations of M Clinicc Apps in mobile applications is to be created especially for students to make an appointment at Politeknik Mukah (PMU) and Uitm Campus’s clinic or clinics located in Mukah Sarawak, Malaysia. Secondly to determine the level of applications among both institutions using the M Clinic Apps and the purpose of the recommendations. A total of 125 students participates in this study, which also used descriptive statistics. Overall, the students agreed the Clinic Apps were useful during Covid 19 pandemic. In addition, this mobile application innovation project also has a benefit for both institutions because this application can improve the level of management in medical and health services. The management of medical and health services at both institutions needs to be improved because the health of students was important that needs to be taken into consideration, moreover our country is still in a phase where the covid-19 pandemic has not been over yet. Lastly, the health of these students has become the responsibility and priority of the management of PMU and UITM Mukah campus because these students are not under the care of their parents after returning to campus.
The Impact of attractions, amenities and ancillaries on visitor satisfaction at traditional culinary service providers in the city of Palembanig Isti Apriliani; Dendy Ardana; Rini
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19522328

Abstract

This traditional culinary service provider is one of the oldest culinary tours in the city of Palembang and has its own characteristics and charm. The tourist attraction used as the location for this research is a provider of traditional culinary services. The aim of this research is none other than to determine the influence of attractions, amenities and ancillaries on visitor satisfaction. This type of research also uses quantitative methods, and the sample used was 99 respondents with sampling using nonprobability sampling. Data collection techniques are carried out in two ways, namely questionnaires and literature study. The results of the research that has been carried out show that attractions, amenities and ancillaries have a positive and significant effect on partial visitor satisfaction. These results were obtained from data analysis using validity tests, reliability tests, multiple linear regression analysis, coefficient of determination and t tests and F tests.
ANALYSIS OF INTERNAL FACTORS AND EXTERNAL FACTORS OF BUKIT SIGUNTANG MARKETING lidia wati; riska aryani; Ummasyroh
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19490277

Abstract

This research aims to find out what the marketing strategy for tourist attractions is, as well as carrying out an analysis to determine the marketing of historical tourist attractions. Participants in this research were 30 visitors to Siguntang Hill. The approach used is a qualitative-descriptive approach with questionnaires as a data collection technique. The method used in this research is IFAS which consists of Strengths and Weaknesses factors, and EFAS which consists of Threats and Opportunities factors. The research results show that the internal factors of Bukit Siguntang tourism have greater strengths than their weaknesses, while the external factors of Bukit Siguntang tourism have equal opportunities and threats.
The Implementation of Digital Marketing at Penta Buana Media Nurvia Nathasya; Anita Miranda; heri setiawan; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734796

Abstract

This project research aims to implement video marketing, which is one of the digital marketing techniques, at Penta Buana Media. Digital marketing is implemented to promote Penta Buana Media in a larger market, by utilizing the internet. Video marketing technique is one of the marketing media that is in great demand by business people because this technique has been neatly conceptualized, and can provide explanations by showing pictures and sound simultaneously, making it easier to understand. In the process of implementing digital marketing, the author uses a mind mapping method which is divided into 3 (three) stages. The first is the planning stage, consisting of literature studies, interviews, and observations. Next is the planning and development stage, consisting of the video marketing design stage and situation analysis with a SWOT identification to identify existing strengths, weaknesses, threats and opportunities. And the last stage is uploading a marketing video on Penta Buana Media's Instagram, in an effort to complete the digital marketing project that the author is doing.
The Impact of Profit-Sharing System and Customer Trust on Customers' Saving Interest in Mudharabah Savings Chintia Romadayanti; Ardini Putri Qiftiah; Purwati; Dewi Fadila
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19490194

Abstract

This research aims to analyze the impact of the profit-sharing system and customer trust on customers' saving interest in Mudharabah savings at Bank Syariah Indonesia KC Palembang Demang. The research employs a quantitative approach with an experimental design. A total of 76 respondents, who are customers of BSI KC Palembang Demang using Mudharabah savings, were selected as the research sample using probability sampling with the Slovin formula. Data was collected through questionnaires and analyzed using SPSS version 25, with validity testing, reliability testing, t-test, F-test, determination coefficient (R2), correlation coefficient, and multiple linear regression. The results show that the profit-sharing system has a significant positive impact on customers' saving interest, while customer trust does not significantly affect saving interest. Additionally, both independent variables simultaneously have a significant positive impact on saving interest. This study suggests that BSI KC Palembang Demang should enhance the implementation of the profit-sharing system and strengthen customer trust to increase saving interest in Mudharabah savings.
The Implications of User-Generated Content (UGC) for Digital Marketing Strategies in Indonesia: A Systematic Literature Review of Research Trends and Key Insights Over the Past Decade (2015–2025) Chintia Romadayanti; Vivin Wulandari
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19433820

Abstract

This study aims to evaluate the development, contribution, and strategic direction of User-Generated Content (UGC) in digital marketing practices in Indonesia through a systematic literature review approach based on the PRISMA method. A total of 27 scholarly articles published between January 2015 and May 2025 were thematically analyzed to identify publication trends, methodological approaches, and the impact of UGC on consumer behavior and brand strategies. The analysis results show that UGC has become a strategic element in building brand authenticity, increasing customer engagement, and influencing purchase intentions and consumer loyalty. Digital platforms such as TikTok and Instagram play a significant role in amplifying the effects of UGC, especially among younger generations and online communities. However, integrating UGC into long-term strategies still faces challenges such as content quality, impact measurement, and limitations in population segmentation. This study recommends strengthening community-based approaches, adopting UGC performance analytics tools, and exploring further research in more diverse sectors and platforms. These findings are expected to enrich academic literature and provide practical guidance for brand managers in managing participatory and sustainable digital content.

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