INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)

GENERATION Z AND THE TRANSFORMATION OF ONLINE PURCHASING: THE ROLE OF E-COMMERCE IN CONSUMER PREFERENCES

Stefani I. Angmalisang (Universitas Negeri Manado)
Stanss L. H. V. Joyce Lapian, Silvya L. Mandey, Altje Lenny Tumbel, Willem J. F. Alfa Tumbuan (Universitas Sam Ratulangi)

Article Info

Publish Date
11 Feb 2026

Abstract

This research examines Generation Z consumers' preferences regarding online purchasing and the influence of e-commerce on their shopping patterns. Through analysis of online shopping behavior and consumer responses, this study provides insight into how brands can optimize the online shopping experience for Generation Z.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Website

Abbrev

INJOLE

Publisher

CV. Adiba Aisha Amira

Subject

Description

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, ...