<![CDATA[This study aims to improve the writing skills of advertising texts of eighth-grade students of SMP Negeri 3 Mesuji through the application of Canva media in a project-based learning model. The study used a Classroom Action Research (CAR) design implemented in two cycles, with 30 eighth-grade students as subjects, and each cycle included four stages: planning, implementation, observation, and reflection. The results showed a significant increase in all measured aspects: teacher activity increased from 73.33% in cycle I to 93.33% in cycle II, student activity increased from 71.67% to 90%, and the average value of advertising text writing skills increased from 61.67 in the pre-cycle to 70.00 in cycle I and 85.83 in cycle II, with the percentage of classical completeness increasing from 33.33% to 50% and finally reaching 83.33%. This study was limited to one class in one junior high school so that generalization of the findings needs to be done carefully. Practically, the research results recommend the integration of Canva media as an alternative creative writing learning medium that is contextual, engaging, and easy to implement in the classroom. Socially, this approach has the potential to foster digital literacy and persuasive communication skills in students starting from secondary education. The original value of this research lies in the combination of Canva media with a project-based learning model in the context of learning to write advertising texts in junior high schools, which has not been widely studied before.Keywords: Canva; writing; advertising; project-based learning. Keywords: Canva; Writing; Advertising Text; Project-Based Learning]]>
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