<![CDATA[Character education in the digital age finds its extension through social media. Students actively use the Instagram platform as an informal learning tool. This study analyzes the role of the @Pecandu.Sholawat account as a digital pedagogical agent in distributing the value of gratitude and its impact on the emotional intelligence (emotional quotient) of students at Sunan Ampel State Islamic University Surabaya. Using the S-O-R (Stimulus-Organism-Response) theoretical framework, this study positions Islamic video content as an educational stimulus that shapes learners' emotional and spiritual responses. This quantitative study uses simple random sampling and questionnaire-based data collection instruments. A simple linear regression analysis was applied to precisely measure the escalation of emotional intelligence. The regression analysis results proved the significance of the influence of digital educational media, marked by a t-value (6.317) that exceeded the t-table (1.676). The coefficient of determination test yielded a value of 0.454, indicating that Islamic video content accounted for 45.4% of the increase in students’ emotional intelligence. In conclusion, exposure to spiritual content on Instagram serves as an essential digital pedagogical supplement for developing self-awareness, regulating emotions, and internalizing Islamic values among students.]]>
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