Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi

Pengaruh Harga dan Gratis Ongkir Terhadap Keputusan Pembelian Tokopedia di Tuban

Siti Rima Widya Listi (Unknown)
Aisyah Darti Megasari (Unknown)
Komarun Zaman (Unknown)

Article Info

Publish Date
30 Apr 2026

Abstract

This study aims to determine the influence of price and free shipping on purchasing decisions. This is a quantitative study using primary and secondary data. The sampling technique used was non-probability sampling with purposive sampling using the Slovin formula to determine the minimum number of respondents. The results of this study indicate that price influences purchasing decisions, free shipping does not influence purchasing decisions, and both price and free shipping influence purchasing decisions.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Website

Abbrev

JURRIE

Publisher

Pusat Riset dan Inovasi Nasional

Subject

Economics, Econometrics & Finance

Description

Jurnal Riset Rumpun Ilmu Ekonomi adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Pusat riset dan Inovasi Nasional, Universitas Sains dan Teknologi Komputer. Jurnal ini adalah jurnal Riset Rumpun Ilmu Ekonomi yang bersifat peer-review dan terbuka. Bidang kajian dalam ...