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All Journal Journal of Innovation Research and Knowledge Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance
Aisyah Darti Megasari
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Insentif Terhadap Motivasi Kerja Karyawan PT Surabaya Multi Supplier Arbaatun Cahyani Putri; Aisyah Darti Megasari; Nur Aini Anisa
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.238

Abstract

This article is intended to analyze the effect of incentives on the work motivation of PT. Surabaya Multi Supplier. Based on exposure to the results of questionnaire data processing using the SPSS Version 25.0 application in the hypothesis test using simple regression analysis, the calculated t value is 6,963> t table is 2,024, or the significance level is 0.000 < 0.05. Then the independent variable individually affects the dependent variable. While the magnitude of the correlation is 56.1%. This means that the hypothesis in this study is that Ha received incentive variables affect employee motivation variables at PT Surabaya Multi Supplier in Surabaya.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Minat Konsumen Apartemen Gunawangsa Tidar Surabaya Qori A’yuna; Aisyah Darti Megasari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): OKTOBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.264

Abstract

This study aims to determine the effect of Service Quality and Facilities on Consumer Interest at the Gunawangsa Tidar Apartment in Surabaya. This research uses Quantitative method. The data used are primary data and data collection techniques using questionnaires. The results of the analysis in this study indicate that the quality of service and facilities has a significant influence on the consumer intention, which can be seen from the results of multiple linear regression analysis with indicating a positive linear pattern, meaning that the quality of service and facilities increases the consumer interest in buying a unit.
Pengaruh Harga Dan Brand Awareness Terhadap Keputusan Pembelian Bittersweet By Najla Maghda Fauziah Ainurrokhmah; Nur Aini Anisa; Aisyah Darti Megasari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): Oktober: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.165

Abstract

This study aims to determine the effect of price on purchasing decisions of Bittersweet by Najla, to determine the effect of brand awareness on purchasing decisions of Bittersweet by Najla, and to determine the effect of price and brand awareness on purchasing decisions of Bittersweet by Najla. This research is quantitative. Data collection techniques used questionnaires. The data analysis technique used is instrument test, classical assumption test, multiple linear regression, hypothesis testing, and the coefficient of determination. The results of the study show that price and brand awareness have a partial and simultaneous effect on purchasing decisions.
Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT X Di Sidoarjo Finda Nur Afifah; Aisyah Darti Megasari
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2023): November: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i4.445

Abstract

This study aims to determine the effect of compensation and work motivation on employee performance at PT X using a quantitative approach, The numbernof samples used in this research was 100 PT X employees. The data collection technique used was a questionnaire technique. The data analysis techniques used are multiple linear regression, classical assumption test, t test, f test and coefficient of determination. Based on analysis using the t test, it can be seen that the independent variables compensation (X1) and work motivation (X2), partially have a positive anda significant effect on the dependent variable (Y) is employee performance. Then the result of the analysis using f testcan be seen that the independent variables compensation and work motivation together have a significant effect on the dependent variable, namely employee performance (Y). The result on the analysis using the coefficient of determination show that 61.2% of employee performance is influenced by compensation dan work motivation, while the remaining 38,8% in influenced by other variables not included in this study.
Pengaruh Hubungan Tren TikTok terhadap Pembelian Produk Online di Bojonegoro Jihan Agusta Anis Vabella; Komarun Zaman; Aisyah Darti Megasari
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5139

Abstract

This study aims to analyze the influence of TikTok trends on online product purchases in Bojonegoro Regency. The background of this research is based on the phenomenon of increasing use of TikTok as a social media that not only functions as entertainment, but also as a means of product promotion that has an impact on consumer behavior. The method used is a quantitative approach with simple linear regression analysis. The research sample amounted to 44 respondents who were selected through purposive sampling techniques, with the criteria of active TikTok users who have made online product purchases in the last three months. Data collection was carried out through an online questionnaire using the Likert scale, and the research instruments have been tested for validity and reliability. The results of the analysis showed that the TikTok trend had a significant effect on the purchase of online products, with a determination coefficient value (R²) of 0.690. This means that TikTok trends are able to explain 69% of the variation in consumer purchase decisions. These findings support the Stimulus-Organism-Response (SOR) theory, which states that stimuli in the form of TikTok viral content can shape consumer perceptions and responses in the form of purchase decisions. This research provides practical implications for business people to utilize TikTok trends as an effective digital marketing strategy in increasing product sales online.
DIGITALISASI DALAM UPAYA PENINGKATAN KUALITAS PELAYANAN PELANGGAN PADA PUSAT PENDIDIKAN LINGKUNGAN HIDUP (PPLH) SELOLIMAN, MOJOKERTO Farida, Nur; Widiyanti, Widiyanti; Aisyah Darti Megasari
Journal of Innovation Research and Knowledge Vol. 4 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i6.8860

Abstract

Demi meningkatkan kualitas pelayanan pelanggan yang berjalan beriringan dengan perkembangan teknologi, maka beberapa perusahaan mulai menerapkan digitalisasi pada beberapa kegiatan operasionalnya. Tujuan penelitian ini adalah untuk mengetahui penerapan digitalisasi dalam upaya peningkatan kualitas pelayanan pelanggan dan untuk mengetahui hambatan-hambatan yang sering terjadi dalam proses penerapan digitalisasi tersebut pada Pusat Pendidikan Lingkungan Hidup (PPLH) Seloliman, Mojokerto. Metode yang digunakan adalah metode penelitian kualitatif dengan teknik pengumpulan data melalui wawancara pada beberapa informan dan observasi lapangan. Hasil penelitian menunjukkan bahwa penerapan digitalisasi dalam upaya peningkatan kualitas pelayanan pelanggan yang dilakukan oleh Pusat Pendidikan Lingkungan Hidup (PPLH) Seloliman, Mojokerto telah berjalan dengan cukup baik meskipun mengalami beberapa hambatan dalam proses penerapannya.
Pengaruh Harga dan Gratis Ongkir Terhadap Keputusan Pembelian Tokopedia di Tuban Siti Rima Widya Listi; Aisyah Darti Megasari; Komarun Zaman
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7916

Abstract

This study aims to determine the influence of price and free shipping on purchasing decisions. This is a quantitative study using primary and secondary data. The sampling technique used was non-probability sampling with purposive sampling using the Slovin formula to determine the minimum number of respondents. The results of this study indicate that price influences purchasing decisions, free shipping does not influence purchasing decisions, and both price and free shipping influence purchasing decisions.
Co-Authors Arbaatun Cahyani Putri Finda Nur Afifah Jihan Agusta Anis Vabella Komarun Zaman Maghda Fauziah Ainurrokhmah Nur Aini Anisa Nur Farida Qori A’yuna Siti Rima Widya Listi Widiyanti Widiyanti, Widiyanti