PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Vol. 4 No. 2 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora

Dilema Digitalisasi Pasar Tradisional: Perspektif Pedagang Pasar Senen Jakarta

Sandopart, Dewa Putu Yohanes Agata L. (Unknown)



Article Info

Publish Date
04 May 2026

Abstract

This study explores the digitalization dilemma of traditional markets from the perspective of Pasar Senen Jakarta traders. Amid national policy accelerating payment digitalization through QRIS (Quick Response Code Indonesian Standard), traditional market traders face structural contradictions between the demands of technological adaptation and the sustainability of value-based traditional livelihoods. Using a qualitative approach with a single case study design, this study involved 17 purposively selected participants. Data were collected through in-depth interviews, participant observation, and documentation, and analyzed using a six-phase thematic analysis. The study found four main themes, including tension between efficiency and income uncertainty, payment system dualism as a survival strategy, digital literacy barriers and generational gaps, and social capital dynamics in digital adaptation. The novelty lies in revealing systemic betrayal in digitalization, where infrastructure designed for inclusion produces new forms of exclusion. Trader resistance is not merely a result of technological conservatism but a rational response to the uncertainty produced by the system itself. This study contributes to the development of innovation resistance theory and provides policy implications for more inclusive digitalization that prioritizes the interests of small-scale traders.

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Journal Info

Abbrev

perseptif

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Description

PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora is an academic journal published by Lembaga Penelitian dan Pendidikan (LPP) Kalibra. The journal publishes original research that engages diverse concepts, theories, perspectives, paradigms, and methodologies within the fields of Social Sciences and ...