RETORIKA: Jurnal Ilmu Bahasa
Vol. 12 No. 1 (2026)

Constructing Environmental Issues in Nickel Mining Raja Ampat: Ecolinguistic Analysis

Fajriani Fitri (Universitas Gadjah Mada, Yogyakarta, Indonesia)
Merry Andriani (Universitas Gadjah Mada, Yogyakarta, Indonesia)



Article Info

Publish Date
28 Apr 2026

Abstract

This research analyzes how environmental discourse is constructed in Greenpeace Indonesia's Instagram posts captions discussing nickel mining issues in Raja Ampat. This research also combines Systematic Functional Linguistics (SFL) particularly the transitivity system and an ecolinguistic perspective by using a descriptive qualitative approach. Source data from eight selected captions on Greenpeace Indonesia Instagram. The Findings show the utterances in captions in Greenpeace Instagram frames nickel mining as an active threat through material processes, while Raja Ampat is represented as a high-value entity under threat through attributive relational processes. Participants establish a power hierarchy in which the mining industry emerges as the actor, nature as the victim, and the public as the potential protector. Circumstance elements function to reduce psychological distance and create a sense of urgency. This research concludes that Greenpeace's digital campaigns not only describe environmental issues but also construct moral narratives that raise awareness and encourage action. This research highlights the role of language as a tool for transforming environmental discourse.

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Journal Info

Abbrev

jret

Publisher

Subject

Education Languange, Linguistic, Communication & Media

Description

RETORIKA: Jurnal Ilmu Bahasa, 2406-9019 (Print ISSN), 2443-0668 (Electronic ISSN) is the Journal of Linguistics who published research articles and of theoretical articles in linguistic science which published by Linguistic Department, Postgraduated Program, Universitas Warmadewa. The journal is ...