Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung

Ardica Karunia Pradana (Universitas Sunan Giri Surabaya)
Maytita Tri Hardiyanti (Universitas Sunan Giri Surabaya)
Zulfa Aji Rani Isnuitama (Universitas Sunan Giri Surabaya)
Rahayu Mardikaningsih (Universitas Sunan Giri Surabaya)
Mila Hariani (Universitas Sunan Giri Surabaya)
Didit Darmawan (Universitas Sunan Giri Surabaya)
Rommy Hardyansah (Universitas Sunan Giri Surabaya)
Dharma Setiawan Negara (Universitas Sunan Giri Surabaya)

ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.