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All Journal Journal of Innovative and Creativity ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Maytita Tri Hardiyanti
Universitas Sunan Giri Surabaya
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengaruh Harga, Promosi, Citra Toko terhadap Keputusan Pembelian di Indomaret Surabaya Misbachul Munir; Maytita Tri Hardiyanti; Zulfa Aji Rani Isnuwitama
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.654

Abstract

Penelitian ini bertujuan untuk mengeksplorasi sejauh mana harga, promosi, dan citra toko memengaruhi keputusan pembelian di toko Indomaret di dalam dan sekitar wilayah Surabaya. Dalam menghadapi persaingan pasar ritel yang semakin ketat, sangat penting bagi pelaku bisnis ritel untuk memahami faktor-faktor utama yang membentuk pilihan konsumen. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan survei, di mana data dikumpulkan dari 100 pelanggan Indomaret melalui kuesioner online yang disebarkan melalui Google Forms. Data kemudian dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa harga, promosi, dan citra toko secara signifikan memengaruhi keputusan pembelian. Baik harga maupun promosi secara individual menunjukkan pengaruh positif yang kuat, sementara citra toko berkontribusi dalam membangun loyalitas pelanggan dan meningkatkan kepercayaan terhadap merek. Temuan ini memberikan wawasan berharga bagi pelaku ritel dalam merancang strategi pemasaran yang lebih terarah dan efektif untuk memengaruhi perilaku pembelian konsumen.
Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung Ardica Karunia Pradana; Maytita Tri Hardiyanti; Zulfa Aji Rani Isnuitama; Rahayu Mardikaningsih; Mila Hariani; Didit Darmawan; Rommy Hardyansah; Dharma Setiawan Negara
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1079

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.
Mengasah Potensi Melalui Kegiatan Olimpiade Anak Hebat Dewi Sekar Arum; Maytita Tri Hardiyanti; Muhammad Nabil Akmal; Didit Darmawan; Busro Muhammad Al Mursyidi; Rahayu Mardikaningsih; Derisma Vita Noviyanti; Febriarsita Eka Sasmita
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1081

Abstract

This article examines the value of children's involvement in the Great Children's Olympics as a means to develop their potential. Through entertaining and educational competitions, the Olympics aims to improve children's social, cognitive and motor skills. Through the use of a PAR approach, the researcher was able to gain first-hand insight into the needs and development of the children during the Olympics, as well as actively engage participants in the research process and provide opportunities for them to contribute to the development of this activity. By using this technique, the researcher was able to adapt the program in real time in response to feedback from participants and observers, making the program more inclusive and sensitive to the needs of each individual. The PAR method was used in the Great Kids Olympics, and the results are highlighted in this article. The results showed that the children who participated in this activity not only significantly improved their intelligence, social skills, and self-confidence, but also developed a sense of responsibility and cooperation. The research also emphasizes the importance of involving parents, teachers and facilitators among other stakeholders in creating activities that can maximize children's potential. The article argues that by using a PAR approach in activities such as the Great Children's Olympics, children's potential can be developed holistically and more meaningful and sustainable learning can be facilitated.
Co-Authors Ardica Karunia Pradana Busro Muhammad Al Mursyidi Derisma Vita Noviyanti Dewi Sekar Arum Dharma Setiawan Negara Didit Darmawan Febriarsita Eka Sasmita Hariani, Mila Misbachul Munir Muhammad Nabil Akmal Rahayu Mardikaningsih Rommy Hardyansah Zulfa Aji Rani Isnuitama Zulfa Aji Rani Isnuwitama