Business Innovation Management and Entrepreneurship Journal
Vol. 5 No. 01 (2026): APRIL

Emotional Rationality and Entrepreneurial Narratives: An NLP-Based Framework for Detecting Persuasive vs. Substantive Innovation Discourse

Zafar, Zia Ul Rehman (Unknown)
Saif, Muhammad (Unknown)
Hassan, Ahmad (Unknown)
Sultan, Ahad (Unknown)



Article Info

Publish Date
30 Apr 2026

Abstract

Entrepreneurship is increasingly recognized as a narrative-driven process; however, existing research fails to distinguish between emotionally persuasive and substantively grounded innovation discourse. This study addresses this gap by proposing the Entrepreneurial Narrative Authenticity Index (ENAI), an NLP-based metric integrating sentiment, emotion, buzzword density, technical specificity, and narrative complexity. Using a mixed-method design, we analyze 30 founder interviews (early, mid, and pro-level) and 50,000 entrepreneurship-related news articles (2023-2025). Regression results show that technical specificity (β = 0.56, p < 0.001) positively predicts innovation authenticity, while buzzword density (β = -0.43, p < 0.001) and emotional intensity (β = -0.31, p < 0.001) negatively affect it. Early-stage founders exhibit significantly higher emotional rationality scores, whereas pro-level founders demonstrate higher ENAI values. The study introduces the Emotional Rationality Lifecycle, providing a novel framework for distinguishing persuasive versus substantive innovation narratives, with implications for entrepreneurs, investors, and policy evaluation.

Copyrights © 2026






Journal Info

Abbrev

bimantara

Publisher

Subject

Decision Sciences, Operations Research & Management Energy

Description

Bimantara (Business Innovation Management and Entrepreneurship Journal) is published by the Magister of Management Programme, Universitas Muhammadiyah Malang. Bimantara journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal only accepts articles ...