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All Journal International Journal of Economics, Management, Business, and Social Science Communication and Information Journal Business Innovation Management and Entrepreneurship Journal
Saif, Muhammad
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Consumer Price Perception on Buying Interest Xiaomi Smartphone Products Eksananda, Annisa Aurelia; Wisandiko, Firman Adhar; Saif, Muhammad; Abdullah, Furqan; Indarwati, Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.40

Abstract

The purpose of the study is to analyze and explain the effect of price perception on consumer buying interest in  Xiaomi smartphone products. Type of research is conclusive research design. The conclusive aims to test hypotheses and test specific relationships. Population and sample in this research consisted of 58 respondents. The data were collected by a questionnaire that was distributed to respondents online and a literature review. The analysis method was using multiple linear regression analysis by SPSS version 26.  The result of this research analysis are: (1) the Perception of consumer prices has a positive and significant effect on consumer buying interest in Xiaomi products. (2) There are differences in price perceptions and buying interest in Xiaomi product. (3) The price of Xiaomi products that most consumers want is in the range of Rp. 2,000,000- Rp. 2,999,000. (4) Only 25% of Xiaomi products are in the price range desired by consumers  (5) The price perception felt by consumers for Xiaomi products has a fairly high value, which means that the prices offered are currently well accepted by the public. (6) Companies to revised the prices that have been set based on what consumers want to be followed by improvements in features, benefits, and quality but still consider the company’s resources.
Meningkatkan Motivasi Baca Tulis Al-Qur’an Siswa melalui Media Audiovisual di MTs Al-Jihad Medan Arlina, Arlina; Fehbrina, Novia; Ningsih, Setia; anggitasarihasibuan, putri; Sipahutar, Nurhasanah; Saif, Muhammad
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.125

Abstract

ABSTRACT Anak-anak MTs Al-Jihad Medan kelas VIII-1 tidak mau belajar membaca dan menulis, sehingga mereka kesulitan untuk membaca Alquran. Alat bantu audio-visual digunakan dalam penelitian ini untuk mengevaluasi apakah siswa termotivasi untuk belajar Alquran. Researchers use a mix of qualitative and quantitative techniques in their examinations of action research in the classroom. The Kemmis & Mc. model was employed in this study. Taggart, which consists of two cycles. Surveys, observations, interviews, and written data are used in this research. The results of this study show that the intervention put into place with the eighth grade and first year Muslim students at Al-Jihad Medan increased their motivation to learn the Koran using audiovisual media. Pre-cycle findings improved significantly in the second cycle, proving this to be the case. According to the data, 28 out of 43 students (or 65%) did not finish the course in the pre-cycle period, 18 out of 43 students (or 42%) did not finish the course in the first cycle, and 6 out of 43 students (or 14%) did not finish the course in the second cycle. When comparing the results from before the cycle to those after it, we find that, on average, students in MTs Al-Jihad Medan's eighth grade are 51% more motivated to read and write the Koran after being exposed to audiovisual materials. Keywords: Motivation, BTQ, Audio-Visual Media
Emotional Rationality and Entrepreneurial Narratives: An NLP-Based Framework for Detecting Persuasive vs. Substantive Innovation Discourse Zafar, Zia Ul Rehman; Saif, Muhammad; Hassan, Ahmad; Sultan, Ahad
Business Innovation Management and Entrepreneurship Journal (BIMANTARA) Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44391

Abstract

Entrepreneurship is increasingly recognized as a narrative-driven process; however, existing research fails to distinguish between emotionally persuasive and substantively grounded innovation discourse. This study addresses this gap by proposing the Entrepreneurial Narrative Authenticity Index (ENAI), an NLP-based metric integrating sentiment, emotion, buzzword density, technical specificity, and narrative complexity. Using a mixed-method design, we analyze 30 founder interviews (early, mid, and pro-level) and 50,000 entrepreneurship-related news articles (2023-2025). Regression results show that technical specificity (β = 0.56, p < 0.001) positively predicts innovation authenticity, while buzzword density (β = -0.43, p < 0.001) and emotional intensity (β = -0.31, p < 0.001) negatively affect it. Early-stage founders exhibit significantly higher emotional rationality scores, whereas pro-level founders demonstrate higher ENAI values. The study introduces the Emotional Rationality Lifecycle, providing a novel framework for distinguishing persuasive versus substantive innovation narratives, with implications for entrepreneurs, investors, and policy evaluation.
Co-Authors Abdullah, Furqan anggitasarihasibuan, putri Arlina Arlina, Arlina Eksananda, Annisa Aurelia Fehbrina, Novia Hassan, Ahmad Ningsih, Setia Sipahutar, Nurhasanah Sultan, Ahad Tias Andarini Indarwati Wisandiko, Firman Adhar Zafar, Zia Ul Rehman