Negotium: Jurnal Ilmu Administrasi Bisnis
Vol 4 No 2 (2021): Juli-Desember

IDENTIFIKASI PENGARUH PEMASARAN PARIWISATA HALAL DI KOTA LHOKSEUMAWE TERHADAP PEREKONOMIAN MASYARAKAT LOKAL

Samsidar, Samsidar (Unknown)
Agustinawati, Agustinawati (Unknown)
Aylulliyah, Dini (Unknown)
Safitri, Ayu (Unknown)

Article Info

Publish Date
14 Oct 2021

Abstract

The tourism industry in Lhokseumawe City. has experienced rapid development and made Halal tourism a leading sector. This research was conducted   to   determine   promotion of halal tourism   on   the   economics local society in Lhokseumawe City. This study uses a qualitative descriptive  approach. The data were obtained through quisioner and in-depth interviews from Muslim tourism businesses.. The multiple regression method was used to analyze data. The results of the study show that the advertising of halal tourism destinations is very significans influence of economics local society and the quality variables that still need to  be improved are the variables of branding  andselling.

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Journal Info
Negotium: Jurnal Ilmu Administrasi Bisnis
Website

Abbrev

na

Publisher

Universitas Malikussaleh

Subject

Economics, Econometrics & Finance Social Sciences

Description

Negotium: Jurnal Ilmu Administrasi Bisnis publishedby Program Studi Administrasi Bisnis Universitas Malikussaleh, Lhokseumawe Aceh Indonesia. This journal is based on the peer-review process and is published twice a year. Negotium: Jurnal Ilmu Administrasi Bisnis receives research articles and ...