INJECT Interdisciplinary Journal of Communication
Vol. 11 No. 1 (2026)

Political Jargon as a Form of Doublespeak in the 2024 Presidential Candidates’ Debate”

Smeer, Zeid B. (Unknown)
Nurhadi (Unknown)
Abul Ma’ali (Unknown)
Hermi Ismawati (Unknown)
Fitrotulloh, Mohamad Rofik (Unknown)

Article Info

Publish Date
28 Apr 2026

Abstract

This study examines the use of jargon in Indonesia’s 2024 presidential debate using William Lutz’s Doublespeak theory. It identifies the forms and functions of political jargon as rhetorical tools to frame political realities and influence public opinion. Using a qualitative descriptive approach and ethnography of communication, the study analyzes transcripts from the first official debate (December 12, 2023). Findings reveal that Anies Baswedan used the most jargon (37.37%), followed by Prabowo and Ganjar (31.31% each). Jargon serves to build credibility while obscuring policy substance through technocratic language. Thus, jargon operates as doublespeak that shapes perception and legitimizes political power.

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Journal Info
INJECT Interdisciplinary Journal of Communication
Website

Abbrev

inject

Publisher

Universitas Islam Negeri Salatiga

Subject

Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, ...