Journal of Applied Business, Taxation and Economics Reseach
Vol. 5 No. 4 (2026): April 2026

The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City

Utari, Afia (Unknown)
Aqsa, Muhammad (Unknown)
Dewintari, Putri (Unknown)



Article Info

Publish Date
30 Apr 2026

Abstract

Digital marketing today This play a role important in introduce A products and reach customer in a way directly . Digital marketing techniques have the potential big in increase preference customer in buy something products , especially among​ child young people who tend to easy adapt with digital systems . Research This done in frame know influence digital marketing and quality service to loyalty Customers of Storyline Cafe in Palopo City . Research using primary data in the form of questionnaire to 100 respondents . Research results with analysis regression simple show influential digital marketing direct positive and significant to loyalty customers , but quality service No influential direct to loyalty . In No direct , digital marketing and quality service influential significant to loyalty through satisfaction customer .

Copyrights © 2026






Journal Info

Abbrev

jabter

Publisher

Subject

Economics, Econometrics & Finance

Description

This journal aims to take part in the advancement of knowledge in economics and business by publishing high quality research on contemporary trends in economics and business in emerging markets or countries. As the journal main horizon is to embrace contemporary trends in applied business, taxation, ...