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p-Index From 2021 - 2026
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All Journal Journal of Applied Business, Taxation and Economics Reseach
Utari, Afia
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Economics, Econometrics & Finance

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The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City Utari, Afia; Aqsa, Muhammad; Dewintari, Putri
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 4 (2026): April 2026
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i4.582

Abstract

Digital marketing today This play a role important in introduce A products and reach customer in a way directly . Digital marketing techniques have the potential big in increase preference customer in buy something products , especially among​ child young people who tend to easy adapt with digital systems . Research This done in frame know influence digital marketing and quality service to loyalty Customers of Storyline Cafe in Palopo City . Research using primary data in the form of questionnaire to 100 respondents . Research results with analysis regression simple show influential digital marketing direct positive and significant to loyalty customers , but quality service No influential direct to loyalty . In No direct , digital marketing and quality service influential significant to loyalty through satisfaction customer .
Co-Authors Aqsa, Muhammad Putri Dewintari