Humanitas
Vol 10 No 1 (2026)

Apa yang Mendorong Intensi Perilaku Konservasi Hutan dan Lingkungan Masyarakat Indonesia di Ranah Publik?

Ulayya Yassar Widyasa (Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia)
Ikhsan Fuady (Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia)
Kunto Adi Wibowo (Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia)
Detta Rahmawan (Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia)



Article Info

Publish Date
30 Apr 2026

Abstract

Pro-environmental behavior in communal spaces remains a challenge in Indonesia, particularly in bridging individual concerns with actual behavior. This study examines how models influence individual intentions toward environmental behavior in the public sphere. This study uses an extended theoretical framework of the Theory of Reasoned Action (TRA) through the inclusion of environmental responsibility as a contextual dimension. This study was designed as a quantitative study with a survey method. Survey data were obtained from 80 Indonesian respondents using an 18-item closed-ended questionnaire, and analyzed using Structural Equation Modeling (SEM). The model estimates showed acceptable fit with the observed data (RMSEA = 0.049; CFI and TLI = 0.94; NNFI = 0.93). The findings indicate that attitudes toward environmental behavior in the public sphere and subjective norms do not influence individual intentions to engage in pro-environmental behavior in the public sphere. Meanwhile, environmental responsibility has an influence on intentions for pro-environmental behavior in the public sphere. Other findings indicate that intentions have a significant influence on pro-environmental behavior in the public sphere. These findings indicate that to increase pro-environmental intentions and behavior in the public sphere, it is necessary to increase environmental responsibility in society.

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Journal Info

Abbrev

humanitas

Publisher

Subject

Humanities Education Social Sciences

Description

Humanitas focuses on research in the field of psychology, covering current topics in: Clinical psychology Developmental psychology Industrial and organizational psychology Social psychology Educational psychology Positive psychology ...