Reliability: Jurnal Ilmu Manajemen
Vol. 1 No. 3 (2024): Jurnal Reliability

Peran Self-Control Sebagai Mediasi Antara Shopping Lifestyle Terhadap Impulse Buying  Mahasiswa Universitas Yapis Papua

Puput Pramudita (Universitas Yapis Papua)

Article Info

Publish Date
28 Feb 2024

Abstract

Penelitian ini bertujuan menguji pengaruh Shopping Lifestyle terhadap Impulse Buying  dan peran mediasi Self-Control terhadap hubungan antara Shopping Lifestyle terhadap Impulse Buying  pada mahasiswa Universitas Yapis Papua.  Sampel penelitian menggunakan desain simple random sampling dan  diperoleh jumlah sampel sebanyak 229 responden dari Mahasiswa Manajemen Universitas Yapis Papua angkatan 2020 & 2021. Analisis data penelitian menggunakan analisis Struktural Equation Modeling (SEM) berbasis covarian (SEM-AMOS). Hasil penelitian menyimpulkan bahwa Shopping Lifestyle mempengaruhi Impulse Buying  dan Self-Control mampu menjadi mediasi antara hubungan antara Shopping Lifestyle dengan Impulse Buying

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Journal Info
Reliability: Jurnal Ilmu Manajemen
Website

Abbrev

rjim

Publisher

Fakultas Ekonomi dan Bisnis Universitas Yapis Papua

Subject

Description

Reliability Jurnal Ilmu Manajemen (RJIM) is published by Management Department, Faculty of Business and Economics, Universitas Yapis Papua. Published three times a year in June, October, and February, RJIM is a media of communication and reply forum for scientific works especially concerning the ...