Journal of Innovative and Creativity
Vol. 6 No. 2 (2026)

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Pembelian Ulang Pada Kopi Kenangan Singaraja

Sukmawati, Sukmawati (Unknown)
Yulianthin, Yulianthin (Unknown)

Article Info

Publish Date
19 May 2026

Abstract

This study aims to examine the influence of (1) product quality on repeat purchases, (2) service quality on repeat purchases, and (3) product quality and service quality on repeat purchases at Kopi Kenangan Singaraja. The sample in this study consisted of 140 respondents. The research method used was quantitative causal with multiple linear regression analysis. The results of this study indicate that: (1) product quality has a positive and significant effect on repeat purchases at Kopi Kenangan Singaraja, (2) service quality has a positive effect on repeat purchases at Kopi Kenangan Singaraja, and (3) product quality and service quality have a positive and significant effect on repeat purchases at Kopi Kenangan Singaraja.

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Journal Info
Journal of Innovative and Creativity
Website

Abbrev

joecy

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...