Bisnis Net : Jurnal Ekonomi dan Bisnis
Vol 9, No 1: MEI 2026

PERILAKU KONSUMTIF GENERASI Z: PERAN LITERASI KEUANGAN DAN PENDAPATAN DI KOTA BOGOR

Anugrah, Neng Revi (Unknown)
Asmin, Erny Amriani (Unknown)
Andari, Titiek Tjahja (Unknown)

Article Info

Publish Date
19 May 2026

Abstract

The purpose of this study is to determine the influence of financial literacy and income on the consumptive behavior of Generation Z in Bogor City.This study employed quantitative research. Data were collected using a Likert-scale questionnaire from 384 Generation Z respondents residing in Bogor City. This study employed regression analysis with SPSS 27 software. The results indicate that financial literacy and income have a positive and significant influence on the consumptive behavior of Generation Z in Bogor City.

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Journal Info
Bisnis Net : Jurnal Ekonomi dan Bisnis
Website

Abbrev

bisnet

Publisher

Universitas Dharmawangsa

Subject

Economics, Econometrics & Finance

Description

Bisnisnet adalah Jurnal Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Dharmawangsa (FEB UNDHAR). Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil penelitian yang mempunyai relevansi dengan : Manajemen Pemasaran ...