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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis
Neng Revi Anugrah
Universitas Djuanda
Economics, Econometrics & Finance

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PERILAKU KONSUMTIF GENERASI Z: PERAN LITERASI KEUANGAN DAN PENDAPATAN DI KOTA BOGOR Neng Revi Anugrah; Erny Amriani Asmin; Titiek Tjahja Andari
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.7203

Abstract

The purpose of this study is to determine the influence of financial literacy and income on the consumptive behavior of Generation Z in Bogor City.This study employed quantitative research. Data were collected using a Likert-scale questionnaire from 384 Generation Z respondents residing in Bogor City. This study employed regression analysis with SPSS 27 software. The results indicate that financial literacy and income have a positive and significant influence on the consumptive behavior of Generation Z in Bogor City.
Co-Authors Erny Amriani Asmin Titiek Tjahja Andari