PENGEMBANGAN KONVERGENSI MEDIA BERBASIS WEBSITE “GUNUNG API PURBA DENGAN METODE R&D

Dhevasya, Ida Bagus Made Linggabayu
Astuti, Aprilina Dwi
Hakim, Herry Abdul

CENDEKIA : Jurnal Ilmu Pengetahuan
Vol. 6 No. 3 (2026)

The Gunung Api Purba Ecotourism Area possesses significant tourism potential; however, the utilization of digital platforms to support digital tourism implementation has not been fully optimized. The previous website exhibited several issues, including a complex and ineffective navigation structure, a less responsive user interface design, and limited integration with social media platforms. This study aims to develop a website-based media convergence platform for “Gunung Api Purba” by applying user experience principles, focusing on usability, usefulness, and emotional impact aspects.The research methodology included redesigning the information architecture, improving the user interface design, adding functional features, and integrating social media platforms. The website development process was conducted through stages of redesign, development, and testing. Evaluation was carried out through user testing using the Maze.co platform and questionnaire distribution to 65 respondents.The testing results indicate that 89.2% of responses fell into the positive category (Agree and Strongly Agree), consisting of 60% Strongly Agree and 29.2% Agree, while negative responses accounted for only 0.7%. These findings demonstrate that the implementation of user experience principles in the website development was highly successful. The developed website, accessible at https://gunungapipurba.id/, shows significant improvement in information accessibility and overall user experience quality.In conclusion, the development of the Gunung Api Purba website based on media convergence and a user experience approach successfully meets good UX criteria and has strong potential to support the optimization of digital tourism in nature-based tourism destinations. ABSTRAK Kawasan Ekowisata Gunung Api Purba memiliki potensi pariwisata yang tinggi, namun pemanfaatan platform digital dalam mendukung implementasi digital tourism belum optimal. Website sebelumnya menunjukkan berbagai permasalahan, antara lain struktur navigasi yang kompleks dan tidak efektif, desain antarmuka yang kurang responsif, serta minimnya integrasi dengan media sosial. Penelitian ini bertujuan untuk mengembangkan konvergensi media berbasis website “Gunung Api Purba” dengan menerapkan prinsip user experience pada aspek usability, usefulness, dan emotional impact. Metode yang digunakan meliputi perancangan ulang arsitektur informasi, pengembangan desain antarmuka, penambahan fitur fungsionalitas, serta integrasi media sosial. Proses pengembangan website dilakukan melalui tahapan perancangan ulang, pengembangan, dan pengujian. Pengujian dilakukan menggunakan user testing pada platform Maze.co serta penyebaran kuesioner kepada 65 responden. Hasil pengujian menunjukkan bahwa 89,2% respons berada pada kategori positif (Setuju dan Sangat Setuju), dengan rincian 60% Sangat Setuju dan 29,2% Setuju, sedangkan respons negatif hanya 0,7%. Capaian ini mengindikasikan bahwa penerapan user experience dalam pengembangan website telah berhasil secara signifikan.Website hasil pengembangan dapat diakses melalui https://gunungapipurba.id/ dan menunjukkan peningkatan signifikan dalam aksesibilitas informasi serta kualitas pengalaman pengguna. Kesimpulannya, pengembangan website Gunung Api Purba berbasis konvergensi media dengan pendekatan user experience berhasil memenuhi kriteria UX yang baik dan berpotensi mendukung optimalisasi digital tourism pada destinasi wisata alam.