Indonesian Business Review
Vol 9 No 1 (2026): Indonesian Business Review

Faktor-Faktor yang Memengaruhi Intensi Konsumen untuk Merekomendasikan Sepeda Motor Listrik di Indonesia

Rahmaningsih, Astri Julia (Unknown)
Christopher, Andrew (Unknown)
Salahuddin, Hafizh Irfan (Unknown)
Maharani, Putri (Unknown)
Theriandy, Tamiko Fernanda (Unknown)
Oei, Istijanto (Unknown)

Article Info

Publish Date
06 Feb 2026

Abstract

Penelitian ini bertujuan mengidentifikasi faktor-faktor yang memengaruhi Electric Vehicle Consumer AWE Experience serta dampaknya terhadap Intention to Recommend pada pengguna motor listrik di Jakarta. Metode kuantitatif digunakan dengan menyebarkan kuesioner kepada 268 responden yang dipilih melalui purposive sampling. Data diukur dengan skala Likert lima poin dan dianalisis menggunakan statistik deskriptif, exploratory factor analysis, serta regresi berganda. Hasil menunjukkan bahwa Anticipated Emotions, Perceived Enjoyment, Face Consciousness, Perceived Relative Advantages, dan Cognitive Environmental Benefits berpengaruh signifikan terhadap Electric Vehicle Consumer AWE Experience, sedangkan Eco-Friendly Label, dan Perceived Risk of Privacy Safety tidak signifikan. Selain itu, Electric Vehicle Consumer AWE Experience meningkatkan Intention to Recommend Electric Vehicle.

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Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...