Semar: Jurnal Pengabdian Kepada Masyarakat
Vol 2 No 1 (2026): Semar: Jurnal Pengabdian Kepada Masyarakat - Proses Penerbitan

Peningkatan Pemasaran Melalui Pembuatan Kue Cumcum Aneka Rasa pada Usaha Roti dan Kue Kampung Tajung di Kelurahan Polagan Kabupaten Sampang

Adiananda, Adiananda (Unknown)
Wardoyo, Tri (Unknown)
Yulianto, Achmad (Unknown)
Amirullah, Amirullah (Unknown)



Article Info

Publish Date
15 May 2026

Abstract

PKM partners are the Tajung Village Bread and Cake Micro Business. Partner problems include production, management, and marketing aspects. The production problem is that the partner's flagship product, mini cumcum cake, only consists of two flavors, namely chocolate and vanilla. The management problem is that recording or financial administration (cash) for cake sales and purchasing ingredients is still done manually. The marketing problem is that increasing cake marketing turnover is still limited when approaching the fasting month and Eid. The objectives of implementing the activity are: (1) increasing knowledge and skills in making mini cumcum cakes with cheese, green tea, melon, taro, and strawberry flavors, (2) increasing knowledge regarding production management and financial administration processes so that the business is more efficient starting from the phase of purchasing ingredients, stock of ingredients, production, stock of finished goods, promotion, to selling cakes, and (3) increasing knowledge and skills in creating online promotional content for cake products through social media. The output of the activity is The results of the activity are (1) mini cumcum cake products with alternative flavors: cheese, green tea, melon, taro, and strawberry, (2) documents for production management and financial administration processes, and (3) online promotional content for cake products through social media (Facebook and Instagram).

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Journal Info

Abbrev

semar

Publisher

Subject

Humanities Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Semar berasal dari basa Jawa dan merupakan simbol pengabdian dan kebijaksanaan yang ditokohkan oleh salah satu punakawan dalam pewayangan. Simbol pengabdian dan kebijaksanaan yang diajarkan oleh Semar adalah bagaimana memberikan asuhan dan nasehat dengan kerendahan hati dan pengabdian yang tulus dan ...