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All Journal Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Semar: Jurnal Pengabdian Kepada Masyarakat
Achmad Yulianto
Universitas Bhayangkara Surabaya
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Pemasaran Melalui Pembuatan Kue Cumcum Aneka Rasa pada Usaha Roti dan Kue Kampung Tajung di Kelurahan Polagan Kabupaten Sampang Adiananda Adiananda; Tri Wardoyo; Achmad Yulianto; Amirullah Amirullah
Semar: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2026): Semar: Jurnal Pengabdian Kepada Masyarakat - Proses Penerbitan
Publisher : Fakultas Teknik Universitas Bhayangkara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54732/semarjpkm.v2i1.1

Abstract

PKM partners are the Tajung Village Bread and Cake Micro Business. Partner problems include production, management, and marketing aspects. The production problem is that the partner's flagship product, mini cumcum cake, only consists of two flavors, namely chocolate and vanilla. The management problem is that recording or financial administration (cash) for cake sales and purchasing ingredients is still done manually. The marketing problem is that increasing cake marketing turnover is still limited when approaching the fasting month and Eid. The objectives of implementing the activity are: (1) increasing knowledge and skills in making mini cumcum cakes with cheese, green tea, melon, taro, and strawberry flavors, (2) increasing knowledge regarding production management and financial administration processes so that the business is more efficient starting from the phase of purchasing ingredients, stock of ingredients, production, stock of finished goods, promotion, to selling cakes, and (3) increasing knowledge and skills in creating online promotional content for cake products through social media. The output of the activity is The results of the activity are (1) mini cumcum cake products with alternative flavors: cheese, green tea, melon, taro, and strawberry, (2) documents for production management and financial administration processes, and (3) online promotional content for cake products through social media (Facebook and Instagram).
Peningkatan Pemasaran Melalui Pembuatan Kue Cumcum Aneka Rasa pada Usaha Roti dan Kue Kampung Tajung di Kelurahan Polagan Kabupaten Sampang Adiananda Adiananda; Tri Wardoyo; Achmad Yulianto; Amirullah Amirullah
Semar: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2026): Semar: Jurnal Pengabdian Kepada Masyarakat - Proses Penerbitan
Publisher : Fakultas Teknik Universitas Bhayangkara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54732/semarjpkm.v2i1.1

Abstract

PKM partners are the Tajung Village Bread and Cake Micro Business. Partner problems include production, management, and marketing aspects. The production problem is that the partner's flagship product, mini cumcum cake, only consists of two flavors, namely chocolate and vanilla. The management problem is that recording or financial administration (cash) for cake sales and purchasing ingredients is still done manually. The marketing problem is that increasing cake marketing turnover is still limited when approaching the fasting month and Eid. The objectives of implementing the activity are: (1) increasing knowledge and skills in making mini cumcum cakes with cheese, green tea, melon, taro, and strawberry flavors, (2) increasing knowledge regarding production management and financial administration processes so that the business is more efficient starting from the phase of purchasing ingredients, stock of ingredients, production, stock of finished goods, promotion, to selling cakes, and (3) increasing knowledge and skills in creating online promotional content for cake products through social media. The output of the activity is The results of the activity are (1) mini cumcum cake products with alternative flavors: cheese, green tea, melon, taro, and strawberry, (2) documents for production management and financial administration processes, and (3) online promotional content for cake products through social media (Facebook and Instagram).
PENINGKATAN PENGETAHUAN DAN KETRAMPILAN PERAJIN MELALUI PELATIHAN DESAIN DAN HAK CIPTA MOTIF CANTING CAP BATIK ASLI SAMPANG Amirullah Amirullah; Tri Wardoyo; Achmad Yulianto; Nur Laily; Ratna Setyarahajoe
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 6 No 1 (2026): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v6i1.7499

Abstract

Mitra PM-UPUD adalah UD Batik Tulis Shalempang (Mitra 1) dan Kelompok Pembatik Rumahan, Pemasok Bahan, dan Penjahit Dusun Pliyang (Mitra 2). Permasalahan ditinjau dari aspek produksi adalah Mitra 1 kesulitan memenuhi permintaan pesanan batik tulis seragam karena pembuatan pola batik masih dilakukan secara manual dan membutuhkan banyak pekerja. Dampaknya adalah penyelesaian pesanan batik tulis seragam sering tidak tepat waktu. Pola gambar juga sering tidak sama sehingga menghasilkan batik tulis yang tidak seragam. Kondisi ini menyebabkan komplain dari konsumen sehingga dapat menurunkan kredibilitas Mitra 1. Tujuan program adalah (1) meningkatkan pengetahuan, ketrampilan, dan desain motif canting cap batik motif asli Sampang, dan (2) mengusulkan hak cipta dua motif canting cap batik asli Sampang yaitu Motif Klampok dan Jambu Monyet ke Direktorat Jenderal Kekayaan Intelektual (DJKI) Kementerian Hukum dan HAM (Kemenkumham). Metode kegiatan ditempuh melalui (1) pelatihan, praktek, dan pendampingan pembuatan motif canting cap batik asli Sampang kepada Mitra 2, (2) pelatihan, praktek, dan pendampingan penyusunan rancangan (draf) dokumen hak cipta motif canting cap batik asli Sampang ke DJKI Kemenkumham ke Mitra 1, dan (3) Pengusulan hak cipta motif canting cap Motif Klampok dan Jambu Monyet ke DJKI Kemenkumham. Luaran kegiatan adalah (1) Motif canting cap batik asli Sampang, (2) surat pencatatan ciptaan canting cap batik Motif Klampok dan Jambu Monyet dari DJKI Kemenkumham.
Co-Authors Adiananda Adiananda Amirullah, Amirullah Nur Laily Ratna Setyarahajoe, Ratna Tri Wardoyo