<![CDATA[This research aims to find out what business is being pursued by students and describe how the process of establishing the business was conducted by students of the year 2018-2020 of the Economic Education Study Program of Sriwijaya University. The research method used is descriptive qualitative research, by conducting observations and in-depth interviews of informants/ respondents of 20 entrepreneurship students to obtain the required data following the focus of the research. In starting a business most students have had an entrepreneurship intention since high school / vocational school, the determination was stronger with the support of several courses such as entrepreneurship, business planning, and UMKM. The motivation of students to start a business is largely influenced by the desire to be independent (ambition for freedom), and in choosing a business that is run based on hobbies and skills owned and taking advantage of existing business opportunities. However, in starting a business most students did not make a mature business plan, even though business planning can be said to be a tool of control in achieving business focus and goals.]]>
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