JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Role of Digital Content in Stimulating Visiting Decisions to Kampung Wisata Caping, Pontianak

Arweni, Arweni (Unknown)
Hendharsa, Angga (Unknown)
Rawa, Ricola Dewi (Unknown)
S, Yuana (Unknown)

Article Info

Publish Date
12 Nov 2025

Abstract

This study examines the role of firm-generated content (FGC) and user-generated content (UGC) in influencing tourist visiting decisions to Kampung Wisata Caping, Pontianak. Using a quantitative survey of 166 respondents and analyzed with structural equation modeling (SEM-PLS), the results reveal that UGC significantly affects both visit intention and decision, whereas FGC only influences visiting decisions directly, not intentions. Furthermore, visit intention mediates the relationship between UGC and visiting decisions but not between FGC and visiting decisions. These findings highlight the complementary roles of FGC as informational validation and UGC as a driver of authentic engagement in tourism marketing.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...