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All Journal Jurnal Ekonomi Integra Khidmatuna: Jurnal Pengabdian Masyarakat
S, Yuana
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS MARAKNYA PINJAMAN ONLINE PADA MAHASISWA AKIBAT DARI PERILAKU KONSUMTIF S, Yuana; Barata, Juliahir
Jurnal Ekonomi Integra Vol 15, No 1 (2025): Vol 15, No 1 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i1.379

Abstract

Penelitian ini bertujuan untuk menganalisis tentang fenomena pinjaman online yang marak terjadi pada mahasiswa di Kota Pontianak, penelitian ini menyoroti dampak perilaku konsumtif pada mahasiswa yang dimana dipengaruhi oleh variabel gaya hidup, periklanan, dan kemudahan akses terhadap maraknya pinjaman online. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa yang ada di Kota Pontianak. Sampel yang diambil berjumlah 30 responden. Hasil dari penelitian ini menunjukkan bahwa gaya hidup, periklanan dan kemudahan akses berpengaruh secara simultan terhadap maraknya pinjaman online dengan nilai sig 0,000 < 0,005.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM DI KABUPATEN KUBU RAYA S, Yuana; Andrilolo, Andrilolo; Dewi, Andini Triana
Jurnal Ekonomi Integra Vol 15, No 2 (2025): Vol 15, No 2 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i2.396

Abstract

The purpose of this study is to determine and analyze the benefits of digital marketing in increasing sales of MSMEs in Kubu Raya Regency. Data collection techniques through questionnaires and documentation studies. The sampling technique in this study used a purposive sampling technique with a sample of 30 MSMEs in Kubu Raya Regency that use digital marketing. The research method used in this study is a descriptive method, while the form of research uses a survey method. The results of the study show that MSME actors who are the samples of this study have utilized digital marketing with a good understanding of Transaction Cost, Interactive, Incentive Program, and Site Design in marketing their products. So in this case, MSME actors are able to increase sales by utilizing their good digital marketing.
Sosialisasi Bahaya Penyebaran Hoax: dengan Literasi yang Benar, Perangi Hoax Sejak Usia Dini Oktary, Dewi; Wahyudi, Hijrah; Mardiyati; Noviryantika; S, Yuana
Khidmatuna: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2022): Desember
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat STAI Al Fithrah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36781/khidmatuna.v1i1.311

Abstract

Usia dini merupakan usia yang ideal untuk membudayakan gemar literasi media dan literasi digital, karena di masa sekarang ini anak-anak sudah mengenal bahkan mempunyai sendiri gawai (smartphone). Bagi anak-anak kondisi ini menjadi rawan, karena bisa dengan mudah termakan berita hoax. Sebaliknya, jika sejak usia dini mereka sudah terbiasa dengan budaya literasi, maka berita hoax bisa dengan mudah mereka hindari. Kami sebagai dosen merasa terpanggil untuk memberikan pemahaman mengenai tingkat kepentingan literasi yang benar bagi anak-anak usia dini. Harapan yang diinginkan ialah mereka sebagai generasi muda masa depan bangsa bisa menghindari bahkan bisa menjadi agen untuk memerangi hoax yang beredar secara masiv, sehingga terwujud masyarakat anti hoax di masa yang akan datang. Kegiatan dilaksanakan pada tanggal 24 Nopember 2022. Peserta kegiatan sebanyak 32 orang wali murid kelas 6 SD Bina Bhakti yang beralamat di Jalan Adi Sucipto Kabupaten Kubu Raya, Provinsi Kalimantan Barat. Evaluasi pelaksanaan kegiatan dilakukan dengan cara: sosialisasi. Proses pengabdian kepada masyarakat dilakukan dengan baik tanpa ada kendala yang berarti. Selama kegiatan berlangsung, peserta yakni wali murid kelas 6 SD Bina Bhakti menyimak dengan baik, tertib dan memberikan feedback (umpan balik) yang cukup aktif. Adapun metode yang digunakan adalah sosialisasi, diskusi serta tanya jawab dengan total waktu kurang lebih 120 menit.
PENGARUH DAMPAK PEMBIAYAAN BANK KALBAR SYARIAH TERHADAP PERTUMBUHAN EKONOMI DI KALIMANTAN BARAT PERIODE TAHUN 2010 - 2020 Barata, Juliahir; S, Yuana
Jurnal Ekonomi Integra Vol 14, No 1 (2024): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v14i1.333

Abstract

The purpose of this study was to determine the effect of Bank Kalbar Syariah Financing on economic growth in West Kalimantan. The data used in this study is time series data in the form of Economic Growth (%) sourced from the Central Statistics Agency, Financing (million rupiah), ROA (%), total assets (million rupiah) and FDR (%) from 2010-2020 sourced from the Annual Report of Bank Kalbar and Monthly Publications of Bank Kalbar Syariah. The results of this study can be said that ROA has a negative and insignificant effect on the financing of Bank Kalbar Syariah. FDR and total assets have a positive and significant impact on the financing of Bank Kalbar Syariah. Financing has a negative and insignificant effect on West Kalimantan's economic growth, while ROA, FDR and Total Assets have a positive and insignificant effect on West Kalimantan's economic growth.
PENGARUH NILAI PELANGGAN DAN KEPUASAN TERHADAP LOYALITAS ANGGOTA CREDIT UNION KELING KUMANG PONTIANAK S, Yuana; Barata, Juliahir
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.267

Abstract

This study entitled "The Influence of Customer Value and Satisfaction on the Loyalty of Members of the Keling Kumang Pontianak Credit Union. The design used in this research is descriptive and causal design using multiple linear regression. The sample in this study was determined by 100 respondents. The criteria for determining the population are members of the Keling Kumang CU who have been members for at least 5 years, this is so that the selected respondents have historical experience and can assess related to customer value, satisfaction and loyalty. The results of the research analysis are as follows: customer value and satisfaction have a significant effect on the loyalty of respondents as members of the CU. Rivet Kumang Pontianak. Customer value has a significant effect on respondent loyalty as a member of CU. Rivet Kumang Pontianak. satisfaction has a significant effect on respondent loyalty as a member of CU. Rivet Kumang Pontianak. The magnitude of the influence of the customer value and satisfaction variables on the ups and downs of the value or variation of the loyalty variable is 30.60% while 69.40% is influenced by other variables besides the variables in this study.
Co-Authors Andini Triana Dewi, Andini Triana Andrilolo, Andrilolo Barata, Juliahir Mardiyati Noviryantika Oktary, Dewi Wahyudi, Hijrah