JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh Online Trust dan Risk Perception Terhadap Online Purchase Intention Pada Pengguna E-Commerce di Kota Surabaya

Naufal Kurnia, Pandu Arkan (Unknown)
Widjaja , Fitri Novika (Unknown)
Ardiansyahmiraja, Bobby (Unknown)

Article Info

Publish Date
11 Nov 2025

Abstract

This study analyzes the influence of Online Trust on Risk Perception, Attitude, and Online Purchase Intention among e-commerce users in Surabaya City, using Structural Equation Modeling (SEM) with 160 respondents. Results show that Perceived Size and Perceived Reputation positively and significantly affect Online Trust. Online Trust significantly influences Attitude and Purchase Intention but has no effect on Risk Perception. Risk Perception does not influence Attitude or Purchase Intention. Attitude significantly affects Purchase Intention. These findings highlight Online Trust as a key driver of consumer attitudes and purchasing behavior in e-commerce, while Risk Perception plays a limited role.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...