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The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks Bobby Ardiansyahmiraja; Siti Rahayu
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.686

The growth of the hospitality industry calls for further understanding. The coffee shop sector is a large part of the hospitality industry in Indonesia, considering coffee consumption, exports, and interest. This study uses PLS-SEM to assess the relationship between product design dimensions in coffee shops and the Willingness to buy using Starbucks as a case. A purposive sampling method was utilized to gather respondents that is a customers of Starbucks, and 119 respondents’ data was used to test the hypotheses in this study. This study found that symbolic design significantly affects WOM (β=0.210, p=0.030) and Willingness to buy (β=0.359, p

Factors Affecting Live Streaming Commerce Purchase Behavior Felix Leonard Harrianto; Dudi Anandya; Bobby Ardiansyahmiraja
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 3: November 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i32023p201

Online shopping provides various benefits to customers, but it has a fundamental limitation, which is direct interaction with the product. The growth of live streaming commerce (LSC) is a new way for people to reduce their concerns in online shopping. This study identifies the factors that can influence purchase intention in LSCs. The present study used a quantitative approach. The population of this study is all Indonesians who have shopped in LSC in which a sample of 102 respondents was obtained through online distribution of a questionnaire. The data was analyzed descriptively and through Partial Least Square Structural Equation Modelling (PLS-SEM). The results of this study show that physical characteristic similarity has a significant effect on product fit uncertainty. Value similarity has a significant effect on trust. Access to online information has a significant effect on trust but not purchase intention. Trust has a significant influence on product uncertainty and purchase intention. Likewise, product uncertainty has a significant effect on purchase intention. Price has a significant effect on hedonic motivation but not purchase intention. Hedonic motivation has no significant effect on purchase intention. E-commerce platforms and merchants who utilize LSCs can use the findings in this study to improve their business.Keywords: Live streaming commerce, Product uncertainty, Purchase intention, TikTok

INFLUENCE OF GENERATIVITY, EXPERIENCE EXPECTATION, AND MOTIVATION ON VISIT INTENTION AT SEPULUH NOPEMBER MUSEUM, SURABAYA Nie, Jocelyn; Andajani, Erna; Widjaja, Fitri Novika; Ardiansyahmiraja, Bobby
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 3 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i3.2989

This research analyzes the contradictory results of previous research. This research was conducted to understand the influence of generativity, experience expectations, and motivation on visit intention, with the Sepuluh Nopember Museum, Surabaya, as a case study. The methodology used is quantitative, with primary data from questionnaires and analysis using Structural Equation Modeling (SEM) through SmartPLS 4.0 software. The findings show that generativity positively and significantly influences experience expectations, motivation, and visit intention. Motivation also positively affects visit intention, and experience expectation affects motivation. However, there is no significant effect of experience expectation on visit intention. Based on this, experience expectations are not always a determinant of interest in visiting. It would be better to advise business owners in similar fields to focus more on creating visitor motivation and contributions to future generations so that interest in visiting can increase in the future

STRATEGY FOR IMPROVING LEMONGRASS AGRICULTURE BASED ON SMART FARMING IN JATIJEJER VILLAGE Gondokesumo, Marisca Evalina; Azminah; Ardiansyahmiraja, Bobby; Suryaningsih, Retna
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed) 
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.01

Lemongrass (Cymbopogon citratus) and citronella (Cymbopogon nardus L.) are flagship crops cultivated by farmers in Jatijejer Village. Lemongrass is commonly used as a culinary spice, while citronella is widely utilized for producing essential oil rich in citronellal, geraniol, and citronellol. The essential oil from citronella has high economic value due to its applications in the cosmetics and health industries. This community service activity aims to enhance local farmers' understanding and skills in proper lemongrass cultivation and the potential processing of essential oils as value-added products. The program focuses on strategies to optimize agricultural potential using proper cultivation techniques with organic farming systems based on smart farming technology. Farmers were educated on the stages of lemongrass cultivation, including land preparation, planting, crop maintenance, fertilization, pest and disease control, as well as harvesting and post-harvest handling. Participants were given pre-tests and post-tests to assess their understanding. The test results showed a significant improvement in participants' comprehension of proper lemongrass cultivation using smart farming methods, as well as the benefits and processing of essential oils. This activity successfully raised awareness of the importance of innovation in the agricultural sector and laid the foundation for the development of local businesses based on natural resources.

Knowledge Enhancement Through Field Learning : Development Jatijejer Village Into The First Atsiri Village in East Java, Indonesia: Peningkatan Pengetahuan Melalui Pembelajaran Lapangan : Transformasi Jatijejer Menjadi Desa Atsiri Pertama di Jawa Timur Gondokesumo, Marisca Evalina; Azminah, Azminah; Ardiansyahmiraja, Bobby; Suryaningsih, Dwie Retna
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i1.22963

Jatijejer Village located in Trawas Subdistrict, Mojokerto, East Java, has significant potential in agriculture due to its fertile soil but this potential has not been fully optimized. The main crops widely cultivated there are lemongrass (Cymbopogon citratus (DC.) Stapf) and citronella (Cymbopogon nardus (L.) Rendle), which can be processed into essential oils with high economic value and various other benefits. The initial effort in developing Jatijejer Village into the first Atsiri Village in East Java is field learning, which provides a comprehensive overview of the target goals. Hortus Medicus and Rumah Atsiri Indonesia in Tawangmangu, Central Java, were chosen due to their experience in cultivating and processing aromatic plants and producing essential oils. This field learning involved 30 participants, including village officials, representatives of farmer groups, PKK, BUMDES of Jatijejer Village, and community service teams from the University of Surabaya and Wijaya Kusuma University Surabaya. Each participant completed pretests and posttests to measure knowledge improvement after the field learning. The results showed an increase in participants' knowledge, with an average pretest score of 58% rising to 98% in the posttest. This field learning activity proved effective in enhancing participants' knowledge, supporting the success of the village development program, and optimizing the economic and tourism potential of Jatijejer Village.

Pengaruh Online Trust dan Risk Perception Terhadap Online Purchase Intention Pada Pengguna E-Commerce di Kota Surabaya Naufal Kurnia, Pandu Arkan; Widjaja , Fitri Novika; Ardiansyahmiraja, Bobby
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8398

This study analyzes the influence of Online Trust on Risk Perception, Attitude, and Online Purchase Intention among e-commerce users in Surabaya City, using Structural Equation Modeling (SEM) with 160 respondents. Results show that Perceived Size and Perceived Reputation positively and significantly affect Online Trust. Online Trust significantly influences Attitude and Purchase Intention but has no effect on Risk Perception. Risk Perception does not influence Attitude or Purchase Intention. Attitude significantly affects Purchase Intention. These findings highlight Online Trust as a key driver of consumer attitudes and purchasing behavior in e-commerce, while Risk Perception plays a limited role.

The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks Bobby Ardiansyahmiraja; Siti Rahayu
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.686

The growth of the hospitality industry calls for further understanding. The coffee shop sector is a large part of the hospitality industry in Indonesia, considering coffee consumption, exports, and interest. This study uses PLS-SEM to assess the relationship between product design dimensions in coffee shops and the Willingness to buy using Starbucks as a case. A purposive sampling method was utilized to gather respondents that is a customers of Starbucks, and 119 respondents’ data was used to test the hypotheses in this study. This study found that symbolic design significantly affects WOM (β=0.210, p=0.030) and Willingness to buy (β=0.359, p

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