JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Mapping the Digital Shift: A Bibliometric Analysis of Post-Pandemic Consumer Behavior in ASEAN (2020–2025)

Bartenputri, Ameliasari (Unknown)
Wardi, Yunia (Unknown)
Evanita, Susi (Unknown)

Article Info

Publish Date
19 Nov 2025

Abstract

This bibliometric analysis maps post-pandemic consumer behavior research in ASEAN (2020–2025) using 42 Scopus-indexed articles. Tools like VOSviewer and Biblioshiny reveal trends, key themes (e.g., “COVID-19,” “e-commerce”), and regional focus (e.g., Indonesia, Vietnam). Universiti Teknologi MARA leads in output. Co-citation networks highlight the Theory of Planned Behavior and PLS-SEM, while co-authorship remains fragmented. The study uncovers digital, geographical, and behavioral dimensions, signaling a shift toward online consumption driven by health risks and tech adoption. Findings offer insights for future research, policymaking, and industry strategies in navigating ASEAN’s evolving consumer landscape.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...