JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

BIBLIOMETRIC ANALYSIS OF CONSUMER BEHAVIOR OF LUXURY BRANDS

Anak Agung Ayu Prasasti Ayundari (Unknown)
Noer, Lissa Rosdiana (Unknown)

Article Info

Publish Date
19 Dec 2025

Abstract

Public interest in purchasing "luxury brands" or luxury goods has recently increased. This study aims to analyze and evaluate publications related to luxury consumer behavior using systematic review and bibliometric analysis. 176 data from the Scopus database were used in this study. The results of this study show the dynamic development of studies related to luxury consumer behavior and the interesting research themes discussed related to this topic.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...