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p-Index From 2021 - 2026
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All Journal JURNAL MANAJEMEN MOTIVASI
Anak Agung Ayu Prasasti Ayundari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BIBLIOMETRIC ANALYSIS OF CONSUMER BEHAVIOR OF LUXURY BRANDS Anak Agung Ayu Prasasti Ayundari; Noer, Lissa Rosdiana
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8484

Abstract

Public interest in purchasing "luxury brands" or luxury goods has recently increased. This study aims to analyze and evaluate publications related to luxury consumer behavior using systematic review and bibliometric analysis. 176 data from the Scopus database were used in this study. The results of this study show the dynamic development of studies related to luxury consumer behavior and the interesting research themes discussed related to this topic.
Co-Authors Noer, Lissa Rosdiana