JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Bagaimana Informasi Mendorong Pembelian: Peran Mediasi Adopsi Informasi di Sektor Kuliner

Shafa' Annisa Puspasari (Unknown)
Patmi Rahayu, Wening (Unknown)
Churiyah, Madziatul (Unknown)

Article Info

Publish Date
07 Jan 2026

Abstract

This study examines how information adoption mediates the influence of information usefulness, information diagnosticity, and subjective norms on purchase decisions in the culinary sector. A quantitative approach and purposive sampling were applied, with 230 respondents. Data were analyzed using SEM-PLS. Results indicate that the three variables significantly affect both information adoption and purchase decisions. Information adoption partially mediates these relationships. The findings offer insights for culinary businesses to enhance consumer engagement through social media content that is credible, relevant, and socially endorsed.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...