Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Shafa' Annisa Puspasari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Bagaimana Informasi Mendorong Pembelian: Peran Mediasi Adopsi Informasi di Sektor Kuliner Shafa' Annisa Puspasari; Patmi Rahayu, Wening; Churiyah, Madziatul
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8542

Abstract

This study examines how information adoption mediates the influence of information usefulness, information diagnosticity, and subjective norms on purchase decisions in the culinary sector. A quantitative approach and purposive sampling were applied, with 230 respondents. Data were analyzed using SEM-PLS. Results indicate that the three variables significantly affect both information adoption and purchase decisions. Information adoption partially mediates these relationships. The findings offer insights for culinary businesses to enhance consumer engagement through social media content that is credible, relevant, and socially endorsed.
Co-Authors Madziatul Churiyah Wening Patmi Rahayu