JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Comparing The Effects of Interactivity and Reputation On Purchase Intention in Tiktok Live Commerce

Pratama, Bagas (Unknown)
Fajarwati, Diana (Unknown)
Hadi, Dwi Putranto (Unknown)

Article Info

Publish Date
13 Feb 2026

Abstract

This study analyses the effects of interactivity and reputation on purchase intention, with trust and perceived value as mediators among TikTok live commerce users. A quantitative approach with purposive sampling was employed, involving 256 respondents who had shopped via TikTok live commerce. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4. The results indicate that interactivity and reputation positively and significantly affect trust, perceived value, and purchase intention. Trust and perceived value also significantly influence purchase intention and mediate the effects of interactivity and reputation. These findings highlight the importance of fostering interactivity, maintaining reputation, and strengthening consumer trust and perceived value.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...