Eduturisma Journal of Social Science
Vol 2 No 2 (2018): EDUTURISMA

ANALISA KERJA SAMA PT. MEDIATAMA BINAKREASI DENGAN MEDIA PARTNER DALAM PENYELENGGARAAN PAMERAN INACRAFT 2018 DI JAKARTA CONVENTION CENTER

Gilang Ramadhan (Unknown)
Lenny Yusrini (Unknown)

Article Info

Publish Date
08 Apr 2020

Abstract

This research aims to analyze the partnership between PT. Mediatama Binakreasi and the media partners in the Inacraft Exhibition 2018. The method used is the SWOT analysis by identifying the potential components of the agreement stated at the Letter of Agreement (LoA) between PT. Mediatama Binakreasi and the media partners. The result of this research shows that the SWOT components identified are all in the first quadrant, or in other words, the agreement has a strong internal position and can be developed further using agrressive strategy.

Copyrights © 2018




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Journal Info
Eduturisma Journal of Social Science
Website

Abbrev

eduturisma

Publisher

Universitas Asa Indonesia

Subject

Description

EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal ...