Eduturisma Journal of Social Science
Vol 1 No 2 (2017): Eduturisma

PENGARUH KUALITAS PELAYANAN DAN NILAI PRODUK TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM POS INDONESIA BANDUNG

Liliana Dewi (Unknown)



Article Info

Publish Date
08 Apr 2020

Abstract

This research is about the influence of service quality and product value on customer satisfaction at Museum Pos Indonesia Bandung. There are two indicators, service quality and product value as independent variables, and customer satisfaction as dependent variable. Using quantitative descriptive method to know the influence of service quality and product value on customer satisfaction. Through primer data, observation, questionnaire and theories support for achieving this research’s goal. Conclusion of this research is there is influence of service quality and product value on customer satisfaction at Museum Pos Indonesia Bandung. Coefficient correlation shows there is a strong correlation between these variables. Significant test F Test shows there are significant coefficient multiple correlation.

Copyrights © 2017






Journal Info

Abbrev

eduturisma

Publisher

Subject

Description

EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal ...