Transformasi Follower to Leader pada Generasi Muda Bidang Bisnis dan Marketing

Febri Sari Siahaan (Universitas Tangerang Raya)
Amanda Sona Priscillia (Universitas Tangerang Raya)
Lesna Purnawan (Universitas Tangerang Raya)
Ayi Krisnha W.A.N (Universitas Tangerang Raya)
Ulfah Ulfah (Institut Teknologi dan Bisnis Bina Sarana Global)
Nuhfendi Nuhfendi (Universitas Tangerang Raya)
Caesar Rismanto (Universitas Tangerang Raya)
Dedianto Turnip (Universitas Tangerang Raya)
Rachman Hakim (Universitas Tangerang Raya)
Dadang Abdullah (Universitas Tangerang Raya)

Jurnal Pengabdian Masyarakat (ABDIRA)
Vol 6, No 3 (2026): Abdira

This community service program was motivated by the low leadership mindset and leadership skills among young people in business and marketing, who tend to remain passive followers. The objective of this program was to enhance participants’ understanding, skills, and leadership attitudes through the from follower to leader approach. The methods applied included community education, science and technology diffusion, experiential learning-based training, mediation, and mentoring implemented through socialization, simulation, and follow-up assistance. The results showed a 37.6% increase in participants’ understanding based on pre-test and post-test scores, along with behavioral changes toward being more proactive, confident, and capable of making decisions. In addition, communication and teamwork skills improved significantly. This program demonstrates that experiential learning is effective in developing youth leadership. Therefore, this model is important to be further developed to enhance competitiveness in business and marketing.