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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Management Science and Information Technology (IJMSIT) Journal of Artificial Intelligence and Digital Business
Lesna Purnawan
Universitas Tangerang Raya
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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ANALISIS SWOT DAN PELUANG PASAR UMKM TAHU TEMPE IBU EUIS DI DESA SODONG KECAMATAN TIGARAKSA Lesna Purnawan; Aries Setiawan; Unes Juhaeni; Jaka Slameta; Aries Sundoro
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37163

Abstract

Tahu Tempe adalah salah satu produk olahan kedelai yang populer karena kaya akan nutrisi dan harganya terjangkau. Biasanya tahu dan tempe dikonsumsi sebagai lauk pendamping makanan utama atau sebagai camilan. Proses pembuatan yang relatif sederhana serta harga yang ekonomis membuat tempe banyak diminati oleh konsumen. Saat ini, perkembangan industri tahu tempe sangat penting karena dapat meningkatkan pendapatan, kesejahteraan, dan menciptakan peluang kerja bagi masyarakat. Tujuan dari penelitian ini untuk mengkaji strategi pemasaran usaha industri tahu tempe secara komprehensif menggunakan analisis SWOT (Strength, Weakness,Opportunity, Threat) data yang digunakan dalam penelitian ini menggunakan data kualitatif, dari hasil wawancara dan observasi dilapangan. Analisis SWOT membandingkan faktor internal, seperti kekuatan dan kelemahan, dengan faktor eksternal, seperti peluang dan ancaman. Faktor internal ditempatkan dalam matriks yang disebut Internal Strategic Factor Analysis Summary (IFAS), sedangkan faktor eksternal ditempatkan dalam matriks yang dikenal sebagai External Strategic Factor Analysis Summary (EFAS). Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan dalam merancang strategi keunggulan bersaing yang optimal dan berkelanjutan bagi Pabrik Tahu Tempe Ibu Euis. Selain itu, hasil penelitian ini juga diharapkan mampu memberikan wawasan berharga bagi para pemangku kepentingan, seperti pelaku UMKM, investor, dan pemerintah, dalam mendukung pertumbuhan dan perkembangan UMKM di Indonesia. Penelitian ini tergolong dalam kategori penelitian lapangan, di mana data dikumpulkan langsung di lokasi dengan menyelidiki berbagai masalah yang relevan. Penelitian ini dilakukan pada sektor UMKM, khususnya di pabrik tahu tempe. UMKM Tahu Tempe Ibu Euis di Desa Sodong, Kecamatan Tigaraksa, Kabupaten Tangerang. Metode pengumpulan data yang digunakan mencakup observasi, wawancara, dan dokumentasi, dengan wawancara sebagai instrumen utama.
Transformasi Follower to Leader pada Generasi Muda Bidang Bisnis dan Marketing Febri Sari Siahaan; Amanda Sona Priscillia; Lesna Purnawan; Ayi Krisnha W.A.N; Ulfah Ulfah; Nuhfendi Nuhfendi; Caesar Rismanto; Dedianto Turnip; Rachman Hakim; Dadang Abdullah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1982

Abstract

This community service program was motivated by the low leadership mindset and leadership skills among young people in business and marketing, who tend to remain passive followers. The objective of this program was to enhance participants’ understanding, skills, and leadership attitudes through the from follower to leader approach. The methods applied included community education, science and technology diffusion, experiential learning-based training, mediation, and mentoring implemented through socialization, simulation, and follow-up assistance. The results showed a 37.6% increase in participants’ understanding based on pre-test and post-test scores, along with behavioral changes toward being more proactive, confident, and capable of making decisions. In addition, communication and teamwork skills improved significantly. This program demonstrates that experiential learning is effective in developing youth leadership. Therefore, this model is important to be further developed to enhance competitiveness in business and marketing.
The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables Sutomo Sutomo; Sumardi Sumardi; Lesna Purnawan; Unes Juhaeni
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5651

Abstract

The development of social media has significantly influenced the way companies establish relationships with their consumers, In an increasingly competitive environment, marketing strategies that involve direct interaction through digital platforms are becoming more crucial for building brand loyalty. This study aims to understand how promotional activities through social media can strengthen consumer loyalty, by considering brand trust and perceptions of brand value as mediating factors that connect these elements. After the raw data had been collected and analyzed through a process that included picking out active Instagram users, we selected those who have followed skincare brand accounts and bought products right after exposure to promotional information. Utilizing SmartPLS software for Structural Equation Modeling, it was found that the quality of a message, visual impact and social interaction represent the three factors which have great influence on whether trust is established or else there will be positive or negative evaluation for your brand. Trust, which builds up from good experiences and consistent communication, as it turns out leads to emotional connections. With these connections in place, it becomes easier to stick around and harder to leave--for repeated generic preferences over time. Also, perceptions of product value and quality serve as reinforcing factors in shaping repeat purchase decisions. The research findings suggest that successful marketing strategies can not only be based on the frequency of social media appearances, but should instead see how relationships are actively and authentically fostered. Enterprises that keep up two-way communication and give consistent experiences will have a better chance for higher customer loyalty. These findings lay a necessary groundwork for business practitioners to design digital approaches less reliant on random solitude and more enabled through social relationships.
Psychological Safety, Organizational Support, and Employee Well-being: The Moderating Role of Engagement Raden Hasan; Hilda Yuliastuti; Lesna Purnawan; Caesar Rismanto; Febri Sari Siahaan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10619

Abstract

This study examines how psychological safety and perceived organizational support influence employee well-being, while assessing employee engagement as a moderating variable in the manufacturing sector. Employee well-being has become an important concern for manufacturing organizations because employees often face production pressure, repetitive work routines, and demanding operational targets. A quantitative research design with a cross-sectional survey approach was employed. Data were collected from 150 manufacturing employees who had worked in their organizations for at least one year. Respondents were selected using purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. The measurement model confirmed adequate reliability, convergent validity, and discriminant validity, with all constructs meeting the recommended thresholds. The structural model demonstrated strong explanatory power, with an R-square value of 0.813 for employee well-being and a Q-square value of 0.536, indicating strong predictive relevance. The results show that psychological safety has a positive and significant effect on employee well-being. Perceived organizational support also positively and significantly enhances employee well-being and represents the strongest direct predictor in the model. Furthermore, employee engagement significantly strengthens the relationships between psychological safety and employee well-being, as well as between perceived organizational support and employee well-being. These findings indicate that supportive and psychologically safe workplaces are more effective in improving well-being when employees are highly engaged. The study contributes to employee well-being literature by providing empirical evidence from an underexplored manufacturing context in Indonesia and offers practical implications for human resource managers.
STRATEGI DAN IMPLEMENTASI PENINGKATAN KUALITAS SUMBER DAYA MANUSIA DI PERGURUAN TINGGI Aries Sundoro; Novi Irwansyah; Aries Setiawan; Lesna Purnawan; Kuntartoadi Twijugo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6518

Abstract

Abstract: Enhancing the quality of human resources (HR) in higher education is a crucial factor in supporting the excellence of teaching, research, and community service. This study aims to identify effective strategies and implementations for HR development within universities. A descriptive qualitative method was used, employing a case study approach in several higher education institutions in Indonesia. The findings reveal that HR quality improvement strategies include faculty training and competency development, academic degree advancement, implementation of a reward and punishment system, and strengthening a professional work culture. Implementation of these strategies faces several challenges, such as budget constraints, resistance to change, and the lack of integrated HR management. Nevertheless, with visionary leadership and institutional policy support, HR development can be pursued sustainably. This study recommends the importance of synergy among university leaders, faculty members, and administrative staff in fostering a conducive work environment for HR quality enhancement. Keywords: Human Resource Quality, Higher Education, Strategy, Implementation   Abstrak: Meningkatkan kualitas sumber daya manusia (SDM) di pendidikan tinggi merupakan faktor penting dalam mendukung keunggulan pengajaran, penelitian, dan pengabdian masyarakat. Studi ini bertujuan untuk mengidentifikasi strategi dan implementasi yang efektif untuk pengembangan SDM di dalam universitas. Metode kualitatif deskriptif digunakan, dengan menggunakan pendekatan studi kasus di beberapa institusi pendidikan tinggi di Indonesia. Temuan menunjukkan bahwa strategi peningkatan kualitas SDM meliputi pelatihan dan pengembangan kompetensi dosen, peningkatan gelar akademik, implementasi sistem penghargaan dan hukuman, dan penguatan budaya kerja profesional. Implementasi strategi ini menghadapi beberapa tantangan, seperti kendala anggaran, resistensi terhadap perubahan, dan kurangnya manajemen SDM yang terintegrasi. Namun demikian, dengan kepemimpinan visioner dan dukungan kebijakan institusional, pengembangan SDM dapat dilakukan secara berkelanjutan. Studi ini merekomendasikan pentingnya sinergi antara pimpinan universitas, anggota fakultas, dan staf administrasi dalam membina lingkungan kerja yang kondusif untuk peningkatan kualitas SDM. Kata kunci: Kualitas Sumber Daya Manusia, Pendidikan Tinggi, Strategi, Implementasi
Co-Authors Amanda Sona Priscillia Aries Setiawan Aries Sundoro Ayi Krisnha W.A.N Caesar Rismanto Dadang Abdullah Dedianto Turnip Febri Sari Siahaan Hilda Yuliastuti Jaka Slameta Kuntartoadi Twijugo Novi Irwansyah Nuhfendi Nuhfendi Rachman Hakim Raden Hasan Sumardi Sumardi Sutomo Sutomo Ulfah Ulfah Unes Juhaeni