<![CDATA[This study aims to examine and explain the influene of  brand awareness, brand association, perceived quality,corporate reputation on customer satisfaction of converse student  consumers  in  Brawijaya  Universtiy .  The research  was conducted in the area of Brawijaya University. Further purposive sampling technique was used in this research with 120 respondents. The analysis tools are Multiple Linear Regression Analysis to determine the relationship between independent variable and dependent variable. The result of the study explained that there is  a significant effect between  brand  awareness, brand  association, perceived  quality,corporate  reputation  on  customer  satisfaction  partially. Therefore, the research result shows that corporate reputation is the dominant variable that affects customer satisfaction. Keywords: Brand Awareness, Brand Association, Perceived Quality, Corporate Reputation,Customer Satisfaction]]>
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