Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen The International Journal of Accounting and Business Society MIX : Jurnal Ilmiah Manajemen Management and Economics Journal (MEC-J) Jurnal Manajemen Bisnis dan Terapan
Risca Fitri Ayuni
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
THE EFFECT OF BRAND AWARENESS, BRAND ASSOCIATIONS, PERCEIVED QUALITY, AND CORPORATE REPUTATION ON THE CUSTOMER SATISFACTION Susetyo, Ridha Harseno; Ayuni, Risca Fitri
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.487 KB)

Abstract

This study aims to examine and explain the influene of  brand awareness, brand association, perceived quality,corporate reputation on customer satisfaction of converse  student  consumers  in  Brawijaya  Universtiy  .  The  research  was conducted in the area of Brawijaya University. Further purposive sampling technique was used in this research with 120 respondents. The analysis tools are Multiple Linear Regression Analysis to determine the relationship between independent variable and dependent variable. The result of the study explained that  there is  a significant  effect  between  brand  awareness,  brand  association, perceived   quality,corporate   reputation   on   customer   satisfaction   partially. Therefore, the research result shows that corporate reputation is the dominant variable that affects customer satisfaction.  Keywords: Brand Awareness, Brand Association, Perceived Quality, Corporate Reputation,Customer Satisfaction
Designing self helps groups’s communication strategy to explore women expectation in small enterprises Sumiati, Sumiati; Rosita, Nadiyah Hirfiyana; Ayuni, Risca Fitri; Attamimi, Dian
MEC-J (Management and Economics Journal) Vol 3, No 2 (2019)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.359 KB) | DOI: 10.18860/mec-j.v3i2.7496

Abstract

Women empowerment is becoming a current issue in sustainable development goals. Every developing country trying to promote the women empowerment issues in every sector. In Indonesia, this issues actively risen by PKK. PKK is the simplest form of self helps group organizations that can be found in almost whole areas of Indonesia. This organization is driven by women members, so they can interact with each other for self-development and group development. In order for these development efforts to be effective, identifying the expectations and needs of the community are very principal before defining the right communication strategy to reach the community. Based on focus group discussion that has been done with PKK members of Desa Jambu as a group of self helps group in developing small and medium enterprises in Desa Jambu, Sumenep there are three expectations related to PKK function that is delivered as learning facilities, cooperation medium, and production unit. To meet those expectations, communication strategy through counseling and training can be chosen as primary strategy.
Pengaruh Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Pelanggan Karya Indah Buana Cepat Cabang Mojokerto Prabowo, Satrio; Ayuni, Risca Fitri
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era globalisasi dewasa ini perkembangan bisnis mengalami banyak perubahan, hal ini tidak terlepas dari kemajuan teknologi. Salah satunya penggunaan internet. Perkembangan internet menyebabkan semakin berkembangnya elektronik bisnis seperti situs jual beli secara online. Munculnya situs jual beli online membuat jasa ekspedisi pengiriman barang seperti jasa pengiriman Karya Indah Buana Cepat semakin dibutuhkan untuk membantu proses transaksi pengiriman barang. Citra Merek dan   Kepercayaan Merek merupakan salah satu  faktor kunci penting dalam meningkatkan loyalitas pelanggan guna mengembangkan dan mempertahankan kelangsungan hidup perusahaan untuk memenangkan persaingan. Tujuan dari penelitian ini adalah (1) menganalisis pengaruh Citra Merek terhadap Loyalitas Pelanggan (2) menganalisis pengaruh Kepercayaan Merek Terhadap Loyalitas Pelanggan (3) menganalisis variabel bebas yang berpengaruh dominan terhadap Loyalitas Pelanggan. Jumlah responden adalah 150 responden. Data dikumpulkan dengan menggunakan teknik survei, data dikumpulkan dengan menggunakan purposive sampling. Responden para pelanggan Karya Indah Buana Cepat Cabang Mojokerto dengan minimal penggunaan sebanyak dua kali. Metode pengumpulan data dengan menggunakan kuesioner. Metode pengukuran responden dengan menggunakan kuesioner dengan skala likert 5 poin dan menggunakan perangkat lunak analisis Generalized Structured Component Analysis (GeSCA). Hasil penelitian adalah (1) Citra Merek berpengaruh signifikan dengan nilai estimate 0,247 dan CR 3,04* terhadap Loyalitas Pelanggan Karya Indah Buana Cepat Cabang Mojokerto (2) Kepercayaan Merek berpengaruh signifikan dengan nilai estimate 0,276 dan CR 3,45* terhadap Loyalitas Pelanggan Karya Indah Buana Cepat Cabang Mojokerto (3) Variabel bebas yang berpengaruh paling dominan adalah Pengaruh Kepercayaan  Merek Terhadap  Loyalitas Pelanggan Karya Indah Buana Cepat Cabang Mojokerto.   Kata kunci : Citra Merek, Kepercayaan Merek, Loyalitas Pelanggan.
STRATEGY TO ENHANCE INDONESIA'S LEADING INDUSTRIAL CENTERS COMPETITIVENESS Anggraeni, Rila; Ayuni, Risca Fitri; I., M. Abdi Dzil
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.16

Abstract

The industrial centerhas a significant role in supporting the national economy through its ability to absorb labor, technology transfer, and add value to products. The strength of industrial centers is its resilience in facing unstable economic conditions. Government through Nawa Cita has included industrial elements as part of the priority agenda to improve welfare through independence in the economic field. Malang is the second-largest city in East Java which has numerous industrial centers as an economic basis. The industrial centers in Malang City to be mentioned are the Sanan tempe chips, the Blimbing furniture industry, the Arjosari rattan industry, and the Dinoyo ceramics industry. The centers of the industry need to develop so that they can compete with products from other regions and countries. This study aims to map existing industrial centers in Malang and determine the best industrial centers or leading industrial centers by using 12 criteria of regionally superior products according to Minister of Home Affairs Regulation of Indonesia Republic Number 9 of 2014 concerning Guidelines for Regional Superior Product Development. Furthermore, this study will analyze the weaknesses, strengths, opportunities, and threats of the leading industrial centers. Then the results of the analysis are mapped into a matrix of internal and external factors as a basis for determining strategies to improve the competitiveness of leading industrial centers. The research used the Analytical Hierarchy Process (AHP) and SWOT Analysis as the research method. The information explored through Focus Group Discussion (FGD) and in-depth interviews. The results showed that Malang City has 4 (four) leading industrial centers, namely tempe chips, ceramics, furniture, and rattan. On the IE matrix, the position of Malang's leading industrial centers is in cell V which is maintaining and defending. In this cell, the strategy that must be carried out by the superior industrial centers of Malang City is an intensive strategyby conducting market development and product development. The market development strategy is to introduce existing products or services to a geographical area or a new market segment. Based on the QSPM matrix, the alternative strategy that has the highest TAS score is to increase demand by using social media and supporting clusters (tourism destination) as a marketing channel supported by the superiority of the products and services offered.
IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE) Ayuni, Risca Fitri; Hussein, Ananda Sabil; Hapsari, Radhita
The International Journal of Accounting and Business Society Vol 26, No 1 (2018): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijabs.2018.26.1.2

Abstract

The main purpose of this study is to explore any dimension from traditional market consumer’s experiences that could affect their behaviour. The variables included in this study are experience quality, perceived value, visitor’s satisfaction, and customer loyalty. This study divided into two phases: exploring any indicators that construct the experience quality of traditional market’s customer using Exploratory Factor Analysis, and analysing the relationship between the variables on the model. In the first phase, the data was collected by doing a Focus Discussion Group that consist of six to nine traditional market’s customers. The data for the second phase was collected by questionnaire on 250 traditional market’s customer. This study found there are seven indicators that could construct the experience quality of traditional market’s customer, however the experience quality is found to have no significant effect toward customer loyalty. In addition perceived value and visitor’s satisfaction is proved to have significant effect toward customer loyalty, thus these two variables could fully mediate the relationship between experience quality and customer loyalty.
ROLE OF RELIGION MOTIVES AND BRAND IMAGE TOWARDS CONSUMER SATISFACTION AND CONSUMER LOYALTY OF ISLAMIC BANKING Ayuni, Risca Fitri; Hussein, Ananda Sabil; Handrito, Radityo
The International Journal of Accounting and Business Society Vol 23, No 2 (2015): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic/ sharia labelling on every product have mass impact on consumer behavior on consumption. Shari’ label originally created to capture niche segment who very concern on islamic value of banking. In fact, non-moslem also interested and become loyal consumer on those product. This study address to answer what is role of religion motibes and brand image through satisfaction and loyalty in banking industry. Study found that religion motives (sharia principles) impacts brand image and plays significant role on determining consumer satisfaction and loyalty.Keyword: Islamic banking, religion, brand image, satisfaction, loyalty
ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN (Pada Wisatawan Museum Angkut, Kota Batu) Dinda Rindi Putri Mariana; Risca Fitri Ayuni
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.43 KB)

Abstract

This study aims to determine the influence of cultural , social , personal , and psychological to the decision visit the Transport Museum , Batu . This type of research  is explanatory research . The data collection of this study using a questionnaire . The study population were tourists Museum of Transport . Samples were people who had never  visited the Museum Angkut of one or more than one time . The sampling technique was conducted with accidental sampling technique . Respondents in this study are determined based on the opinions Roscoe , as many as 150. Regression analysis was used to test the influence of the independent variables of the study ( cultural , social , personal , and psychological ) on the dependent variable of the study ( purchase decisions) .The results of this study indicate that the culture, social, personal, and psychology influence simultaneously and partially to the decision of tourists visit the Museum Angkut, Kota Batu. Dominant effect is a psychological variable with the value of the beta coefficient of 0.330. Therefore, it is important for marketers to pay attention to the factors that affect consumer behavior such as cultural, social, personal, and psychology factors are less able to be controlled by marketers, but it should be known and taken into consideration for value creation and delivery of products to consumers .Keywords : Cultural, Social, Personal, and Psychological.
Pengaruh Kepercayaan, Persepsi Risiko, Persepsi Kemudahan, dan Persepsi Manfaat terhadap Sikap Pembelian Produk Fashion melalui Online Shop (Studi pada Pengguna Facebook di Indonesia) Maharani Rositasari; Risca Fitri Ayuni
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.487 KB)

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, persepsi risiko, persepsi kemudahan, dan persepsi manfaat terhadap sikap pembelian produk  fashion  melalui  online shop  pada  facebook. Jenis penelitian adalah penelitian eksplanatori. Populasi penelitian adalah seluruh konsumen di Indonesia yang pernah melakukan transaksi pembelian produk  fashion melalui online shop pada  facebook. Teknik pengambilan sampel menggunakan  Non-Probabbility Sampling berdasarkan pendapat Roscoe, sebanyak 85 responden. Analisis regresi linier berganda digunakan untuk menguji pengaruh dari variabel independen terhadap variabel dependen dalam penelitian. Hasil dari penelitian ini menunjukkan bahwa kepercayaan, persepsi kemudahan dan persepsi manfaat berpengaruh secara parsial terhadap sikap pembelian melalui  online shop.  Sedangkan persepsi risiko tidak berpengaruh secara signifikan terhadap sikap pembelian melalui online shop. Oleh karena itu, penting bagi pelaku  online shop  untuk membentuk kepercayaan konsumen dan memberikan kemudahan serta manfaat kepada konsumen juga mengurangi tingkat risiko dalam jual beli  online  agar sikap konsumen dalam melakukan pembelian melalui online shop semakin baik.Kata Kunci :  Kepercayaan,  Persepsi Risiko, Persepsi Kemudahan, Persepsi Manfaat, dan Sikap Pembelian.
“PENGARUH CELEBRITY ENDORSER TERHADAP BRAND AWARENESS : JKT48 PADA IKLAN POCARI SWEAT DI SMA BRAWIJAYA SMART SCHOOL MALANG” Dewi Putri Ayu Permata Sari; Risca Fitri Ayuni
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser yang terdiri dari kredibilitas celebrity endorser, daya tarik celebrity endorser, keahlian celebrity endorser, kepercayaan celebrity endorser dan kecocokan celebrity endorser dengan produk terhadap brand awareness pada siswa-siswi SMA Brawijaya Smart School Malang. Penelitian ini menggunakan jenis penelitian korelasional. Pengambilan sampel dengan teknik nonprobability sampling jenis purposive sampling. Data yang dikumpulkan melalui kuesioner dengan skala Likert yang mengukur variabel-variabel celebrity endorser yang terdiri dari kredibilitas celebrity endorser, daya tarik celebrity endorser, keahlian celebrity endorser, kepercayaan celebrity endorser dan kecocokan celebrity endorser dengan produk terhadap brand awareness sesuai dengan teori Shimp. Hasil analisis mendapatkan bahwa kelima faktor yaitu kredibilitas celebrity endorser, daya tarik celebrity endorser, keahlian celebrity endorser, kepercayaan celebrity endorser dan kecocokan celebrity endorser dengan produk memiliki pengaruh positif dan signifikan terhadap brand awareness. Variabel kredibilitas celebrity endorser merupakan variabel yang memiliki pengaruh paling dominan dalam brand awareness. Angka R Square sebesar 0,765 menunjukkan bahwa 76,5% variasi brand awareness bisa dijelaskan oleh kelima variabel independen yang digunakan dalam persamaan regresi. Sedangkan sisanya sebesar 23,5% dijelaskan oleh variabel lain diluar kelima variabel yang digunakan dalam penelitian ini. Kata Kunci : Kredibilitas Celebrity Endorser, Daya Tarik Celebrity Endorser, Keahlian Celebrity Endorser, Kepercayaan Celebrity Endorser, Kecocokan Celebrity Endorser dengan Produk dan Brand Awareness
PENGARUH KOMPENSASI DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION (Studi pada Karyawan PT. Surya Mitra Farm Mojokerto) Ruri Fitria Hayuningtyas; Risca Fitri Ayuni
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel kompensasi dan komitmen organisasi terhadap turnover intention. Jenis penelitian ini adalah explanatory research dengan metode analisis data Regresi Linier Berganda. Penelitian ini menggunakan sampel sebanyak 40 responden yang diambil dari populasi karyawan PT. Surya Mitra Farm Mojokerto. Pengambilan sampel menggunakan teknik total sampling yaitu teknik sampling untuk populasi kecil dimana jumlah sampel yang diambil adalah seluruh jumlah populasi yang ada. Berdasarkan hasil penelitian didapat bahwa kompensasi dan komitmen organisasi berpengaruh secara negatif dan signifikan terhadap turnover intention. Selain itu, diketahui bahwa dari kedua variabel bebas yang dominan pengaruhnya terhadap turnover intention adalah komitmen organisasi dengan nilai koefisien lebih besar. Kata kunci: Kompensasi, Komitmen Organisasi, Turnover Intention.
Co-Authors Alafta Rahmania Ananda Sabil Hussein Attamimi, Dian Audita Nuvriasari Dewi Putri Ayu Permata Sari Dinda Rindi Putri Mariana Hapsari, Radhita Hayuningtyas, Ruri Fitria I., M. Abdi Dzil Maharani Rositasari Nadiyah Hirfiyana Rosita Nur Zarliani Uli Permata Sari, Dewi Putri Ayu Prabowo, Satrio Pratama, Rohmawan Adi Radityo Handrito, Radityo Rahmania, Alafta Rila Anggraeni, Rila Rositasari, Maharani Ruri Fitria Hayuningtyas Sumiati Sumiati Susetyo, Ridha Harseno Susetyo, Ridha Harseno Utami, Eva Yuniarti